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Toledo, Ohio
Branding WTOL 11 (general)
WTOL News 11 (news)
Slogan Toledo's News Leader
Channels Digital: 11 (VHF)
Subchannels 11.1 CBS
11.2 News 11 Now
Affiliations CBS Television Network
Owner Raycom Media, Inc.
(WTOL License Subsidiary, LLC)
Founded December 5, 1958
Call letters’ meaning TOLedo
(TOL is also the IATA airport code for Toledo)
Former callsigns WTOL-TV (1958-2003)
Former channel number(s) Analog: 11 (1958-2009)
Digital: 17 (2006-2009)
Former affiliations NBC (secondary, 1958-1970)
Transmitter Power 16.9 kW (digital)
Height 305 m (digital)
Facility ID 13992
Transmitter Coordinates 41°40′22″N 83°22′47″W / 41.67278°N 83.37972°W / 41.67278; -83.37972

WTOL-DT is the CBS television affiliate in Toledo, Ohio. The station broadcasts on channel 11 (RF and PSIP) and can be seen quite clearly throughout Northwest Ohio, Southeast Michigan (including Detroit), and southwest Ontario (including Windsor and Essex County, where it was formally carried by Cogeco Cable systems along with WTVG and WNWO until 2009).[citation needed]



WTOL-TV began broadcasting on December 5, 1958 as a CBS affiliate with a secondary ABC affiliation. It shared ABC with NBC affiliate WSPD-TV (now WTVG) until 1970, when WDHO-TV (now WNWO-TV) replaced WSPD-TV as the ABC affiliate. WTOL has been exclusively affiliated with CBS ever since. WTOL is also the only station in Toledo to never change its primary affiliation.

The station was originally owned by the Clients of Toledo, Ohio Investors along with WTOL radio (AM 1230, now WCWA; and FM 104.7, now WIOT). It was sold to Filmways (now part of Metro-Goldwyn-Mayer) in 1962. The Broadcasting Company of the South, a subsidiary of South Carolina insurer Liberty Life Insurance Company, bought WTOL in 1965 and later changed its name to Cosmos Broadcasting Corporation. Liberty reorganized itself as a holding company, The Liberty Corporation, in 1974, and WTOL came directly under the Liberty banner after Liberty sold off its insurance business in 2003. Liberty merged with Raycom Media in 2005. Raycom already owned WNWO, but couldn't keep both because the FCC does not allow one person to own two of the four biggest stations in a single market. It opted to keep the higher-rated WTOL and sold WNWO to Barrington Broadcasting.

In December 1994, WTOL replaced Detroit's WJBK on the lineup of CANCOM (later Shaw Broadcast Services), which provided American networks to cable and satellite viewers across Canada. WJBK had recently switched from CBS to Fox, and WTOL was the nearest large-market CBS station to Detroit. WTOL was part of CANCOM until 1999, when it was replaced with Detroit's WWJ-TV. From 1995-1999, WTOL was the de facto CBS affiliate for the southern part of the Detroit market.

WTOL preempted network programming for many years, but in recent years has carried the entire CBS network schedule. The only significant exceptions are for the airing of Billy Graham and St. Jude's Hospital specials. As of April 2006 it is still the most watched television station in Toledo. As of May, WTOL topped the ratings in every newscast, except for mornings, where WTVG took the ratings crown.

Since their debuts in syndication, both Jeopardy! and Wheel of Fortune have aired on WTOL.

For many years, WTOL was known on-air as "Toledo Eleven" or "Toledo 11". WTOL is also one of ten television stations that air consumer reports from John Matarese of ABC affiliate WCPO in Cincinatti.

Digital TV

The station's digital signal is multiplexed:

Digital channels

RF Channel
Video Aspect Programming
11.1 11.1 1080i 16:9 Main WTOL programming / CBS HD
11.2 11.2 480i 4:3 News 11 Now (Local News and Weather)

On June 12, 2009, WTOL signed off its analog channel 11 and digital channel 17 transmitters, and resumed digital transmission on permanent channel 11.[1] Channel 11 DTV transmits at a lower power than it did on Channel 17 DTV, so in some locations, there has been a reduction in coverage. Many VHF stations are applying to the FCC for power increases to restore their coverage area after moving from UHF back to VHF.





  • Jerry Anderson - weeknights 5, 6 and 11 p.m.
  • Chrys Peterson - weeknights 5, 6, and 11 p.m.
  • Brad Harvey - weekday mornings
  • Melissa Voetsch - weekdays noon and 5:30 p.m.
  • Dan Bumpus - weekdays at noon (also morning traffic reporter)
  • Lauren Lowrey - weekday mornings
  • Tim Miller - weekend mornings
  • Colleen Wells - weekend mornings
  • Jonathan Walsh - weekend evenings


  • Robert Sheils (AMS) - chief meteorologist; weeknights
  • Mike Stone (AMS-CBM/NWA) - weekday mornings
  • Chris Vickers - (AMS-CBM) - weekend evenings
  • Tara Hastings - (AMS) - weekend mornings


  • Dan Cummins - sports director; weeknights
  • Natalie Grise - fill-in anchor/reporter
  • Jordan Strack - weekend anchor/reporter


  • Tanieya Lewis
  • John Matarese - consumer reporter (based out of WCPO in Cincinatti)
  • Justin Michaels
  • Lisa Rantala
  • Erica Shaffer
  • Joe Stoll
  • Ryan Vetter
  • Rob Wiercinski

Notable alumni

  • Orris Tabner
  • Charlie (Charles Merlin) Umpenhour
  • Dave Carlson (from WDHO)
  • Jeff Heitz
  • Bob Jones
  • Todd Meany
  • Larry Whatley
  • Steve Hartman
  • Joe Ashton

Recent Awards

Edward R. Murrow

  • Overall Excellence

WTOL-TV, Toledo Ohio

  • Best Newscast

WTOL-TV, Toledo Ohio-News 11 at 5:00

  • Best News Series

WTOL-TV, Toledo Ohio- Teen Prostitution Shelly Brown and Paul Kwapich

News/Station Presentation

Newscast Titles

  • George Thompson and the News (1958-1961)
  • The Six O'Clock News/The Eleven O'Clock News (1961-1966)
  • Eyewitness News (1966-1974)
  • Toledo Eleven News (1974-1995)
  • Toledo 11: The News Channel (1995-2004)
  • WTOL News 11 (2004-present)

Station Slogans

  • Catch The Brightest Stars on Toledo 11 (1975-1976; localized version of CBS ad campaign)
  • We're Looking Good, on Toledo 11 (1979-1980; localized version of CBS ad campaign)
  • Looking Good Together, Toledo 11 (1980-1981; localized version of CBS ad campaign)
  • Reach for the Stars on Toledo 11 (1981-1982; localized version of CBS ad campaign)
  • Great Moments on Toledo 11 (1982-1983; localized version of CBS ad campaign)
  • We've Got the Touch, You and Toledo 11 (1983-1984; localized version of CBS ad campaign)
  • You and Toledo 11, We've Got the Touch (1984-1985; localized version of CBS ad campaign)
  • We've Got the Touch on Toledo 11 (1985-1986; localized version of CBS ad campaign)
  • Share the Spirit on Toledo 11 (1986-1987; localized version of CBS ad campaign)
  • Northwest Ohio's Leading News Team (1986-1995)
  • Toledo Spirit, oh yes. (1987-1988; localized version of "CBS Spirit" slogan campaign)
  • You Can Feel it on 11 (1988-1989; localized version of CBS ad campaign)
  • Get Ready for Toledo 11 (1989-1991; localized version of CBS ad campaign)
  • The News Channel (1995-2004)
  • Toledo's News Leader (2004-present)


WTOL airs regional and national sports programming from CBS Sports. Local teams that appear on on WTOL include Cleveland Browns regular season games (from NFL on CBS). Since WTOL's normal coverage area does not reach within 75 miles of the Browns' home Cleveland Browns Stadium, it is NOT part of the Browns' blackout area.


External links


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