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WTRV
WTRV-FM.jpg
City of license Walker, Michigan
Broadcast area Grand Rapids, Michigan
Branding The River 100.5
Slogan Continuous Soft Favorites
Frequency 100.5 MHz
First air date 1991
Format Soft Adult Contemporary
ERP 3,000 watts
HAAT 100 meters
Class A
Facility ID 72529
Callsign meaning The River
Former callsigns WQFN (9/20/91-6/26/98)
Owner Regent Communications
Sister stations WFGR, WGRD-FM, WLHT-FM, WNWZ
Website www.theriver-fm.com

WTRV (100.5 FM, "The River") is a radio station broadcasting a soft adult contemporary format. The station is licensed to Walker, Michigan, and serves the Grand Rapids, Michigan market.

WTRV's format is heavy on gold titles from the 1970s through the current day; the music mix was recently freshened to include more current and recent hits by the likes of Colbie Caillat, Jason Mraz, Taylor Swift, Sara Bareilles and the like, with "MOR" artists such as Barry Manilow, Barbra Streisand and Carpenters removed from rotation. Despite a relatively weak signal, the station is usually a top 10 ratings performer in Grand Rapids.

100.5 FM went on the air in 1993 with the WQFN calls. For several years, it was co-owned with Christian broadcaster WFUR and operated out of the WFUR studios. Originally WQFN was a fully-automated adult contemporary station, soon flipping to Smooth Jazz fed via satellite from Jones Radio Networks. In 1997, the station was sold and converted to its current call sign and format. WTRV aired Delilah's syndicated nighttime love-songs show for a time until it moved to sister station WLHT and later to WOOD-FM.

The current WTRV on-air lineup includes Andy Rent and Chuck LaTour mornings, Gene Parker middays, and Wendy Reed during afternoon drive. The station is automated the remainder of the time.

WTRV was the first station in the Grand Rapids market to switch to a format of continuous Christmas music between Thanksgiving Day and Christmas Day. However, in 2007, the station opted to continue with its normal format, with Christmas music mixed in, for the holiday season, while sister station WLHT went all-Christmas (which it had never done before) to compete with WOOD-FM.

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