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WTWC logo
Tallahassee, Florida
Branding NBC 40
Slogan Your Entertainment Station
Channels Digital: 40 (UHF)
Affiliations NBC (1983-2016)
Owner Sinclair Broadcast Group, Inc.
(WTWC Licensee, LLC)
First air date April 21, 1983
Former channel number(s) Analog:
40 (1983-2009)
Digital: 2
Transmitter Power 1000 kW (digital)
Height 600 m (digital)
Facility ID 66908
Transmitter Coordinates 30°40′51″N 83°58′21″W / 30.68083°N 83.9725°W / 30.68083; -83.9725

WTWC-TV is the NBC affiliate station for Tallahassee, Florida, owned by Sinclair Broadcast Group.



The station was started on April 21, 1983 by Guy Gannett Communications. This made Tallahassee one of the last markets in the country with full service from all three networks. Before WTWC signed on, Albany's WALB was the NBC affiliate of choice in the Tallahassee area. Sinclair bought the station, along with most of Guy Gannett's other television properties, in 1998.

The station currently runs no full-length newscast; it had produced one 1987 to 1988 and again from 1997 until 2000. The latter newscast was canceled due to poor ratings and budget cuts. The original 1987 newscast was called News 40, while the 1997 newscast was branded NBC News 40. For the next 6 years, WTWC only ran news briefs at 7:27 a.m., 8:26 a.m. (during NBC's Today Show), 5:58 p.m. and 6:28 p.m. These were produced in conjunction with Tallahassee's ABC affiliate WTXL-TV, which was operated by Sinclair as a result of an outsourcing agreement made by Media Ventures Management and inherited by Calkins Media. These newsbriefs ended February 20, 2006, when both stations parted ways with each other after Media Ventures sold WTXL. [1]

On December 22, 2006, WTWC renewed its affiliation agreement with NBC, keeping the station affiliated with the network through the end of 2016. [2]

Digital TV

Digital channels

Channel Programming
40.1 / 2.1 WTWC-TV programming / NBC HD
40.2 / 2.2 WTWC-TV programming / NBC SD

Post-analog shutdown

After the analog television shutdown scheduled for June 12, 2009 [1], WTWC-TV moved back to channel 40.

Current personalities

Since February 2009, WTWC has utilized the weather team from sister station WEAR-TV in Pensacola for morning weather forecasts during The Today Show tailored to the Tallahassee viewing area. These forecasters include WEAR chief meteorologist Allen Strum and weekend forecasters Jim Carmack and Kathryn Daniel.

Past personalities

NBC News 40

  • Max Taylor (1987-1988) (evening news anchor)
  • Penny Renee (1987-1988) (evening news anchor)
  • Gil Frank (Frankeberger) (1987-1988) (Sports anchor)
  • Chris Collins (1987-1988) (Chief Meteorologist)
  • Barry Golden (1987-1988) (reporter)
  • Melanie Mowry (1987-1988) (reporter)
  • Rebecca Ruddock (1987-1988) (reporter)
  • Kevin Christopher (1997-2000) (evening news anchor) (Currently at WLEX)
  • Stacey Adams (1997-2000) (evening news anchor) (Currently at WINK-TV)
  • Theresa Marsenburg (1997-2000) (news anchor) (Currently at The Florida Channel)
  • Doug Luciani (1997-1998) (Sports anchor and reporter)
  • Tina Dunbar (1997-2000) (news anchor)
  • Mike Rucker (1997-2000) (Chief Meteorologist)
  • Jeff Donald (1997-2000) (Morning Meteorologist)
  • Nancy Dignon (1997-2000) (Weekend Meteorologist)
  • Jason Alpert (1999-2000) (Sports anchor)
  • Damany Lewis (2000) (Sports reporter) (Currently at WJXT)
  • Derek Slap (1997-1999) (reporter) (Currently Director of Public Information, New Haven, Connecticut Mayor's Office)
  • Tran Bui (1997-2000) (morning anchor, weekend anchor, reporter)
  • Lisa Behrens (1997-1998) (reporter)
  • Jeff Hager (1997-?) (reporter)
  • Dave Leval (?-2000) (morning anchor, evening news anchor, reporter)
  • Kimberly Moore (late 1990s) (reporter)
  • Todd Sloan (1997-2000) (reporter)
  • Krysta Brown (2000) (reporter) (Currently at The Florida Channel)
  • Sandy Gallant (freelance reporter) (Currently at WEEK-TV)

NBC 40 Newsbriefs

  • Stacey Brenan (2003-2004)
  • Lenita (Williams) Wesson (2004, 2005-2006)
  • Lisa Remillard (2004-2005) (Currently at KTNV)
  • Stephanie Abrams (2002-2003) (meteorologist, Today Show weatherbriefs) (Currently at The Weather Channel)
  • Jordan DeTillio (2003) (meteorologist, Today Show weatherbriefs)
  • Casanova Nurse (2003-2006) (meteorologist, Today Show weatherbriefs) (Currently at WTXL)
  • Bill Tucker (2005-2006) (Fill-In) (Currently at CNN)
  • Tony Pagnotti (2006-2009) (Sinclair News Central forecaster, Today Show weatherbriefs; weatherbriefs originated from Sinclair Broadcasting headquarters in Hunt Valley, Maryland)

Note: All of the above in this section except Tucker and Pagnotti were/are primarily on-air anchors at WTXL and appeared on WTWC as part of the stations' previous outsourcing agreement.

News/Station Presentation

Newscast Titles

  • News 40 (1987-1988)
  • NBC News 40 (1997-2000; newscasts ended after 2000)

Station Slogans

  • WTWC, Just Watch Us Now (April-September 1983: localized version of NBC ad campaign)
  • WTWC There, Be There (1983-1984; localized version of NBC ad campaign)
  • WTWC, Let's All Be There (1984-1986; localized version of NBC ad campaign)
  • Come Home to Channel 40 (1986-1987; localized version of NBC ad campaign)
  • Come on Home to TWC (1987-1988; localized version of NBC ad campaign)
  • Come Home to the Best, Only on Channel 40 (1988-1990; localized version of NBC ad campaign)
  • Channel 40, is the Place to Be (1990-1991; localized version of NBC ad campaign)
  • Channel 40 is the Only One (1991-1992; localized version of NBC ad campaign)
  • It's a Whole New TWC (1992-1993; localized version of NBC ad campaign)
  • The Stars are Back on Channel 40 (1993-1994; localized version of NBC ad campaign)
  • It's Channel 40 (1994-1995; localized version of NBC ad campaign)
  • The Year to Be on Channel 40 (1995-1996; localized version of NBC ad campaign)
  • Your Entertainment Station (2004-present)
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