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WTWR-FM
WTWR-FM.jpg
City of license Luna Pier, Michigan
Broadcast area Toledo, Ohio
Branding Tower 98-3
Slogan "All the Hits!"
Frequency 98.3 MHz (also on HD Radio)
First air date July 16, 1967
Format Top 40 (CHR)
Power 3,400 watts
Class A
Callsign meaning Tower 98
Former callsigns WTWR (9/13/82-9/15/82)
WVMO (7/16/67-9/13/82)
Owner Cumulus Media
Sister stations WKKO, WLQR, WRQN, WRWK, WTOD, WWWM, WXKR
Website tower983.com/

WTWR-FM (98.3 FM) is a Top 40 (CHR) station licensed to broadcast from Luna Pier, Michigan. The station serves metropolitan Toledo, Ohio, where it competes with WVKS-FM. It is owned by Cumulus Media.

About the Station

The 98.3 frequency was licensed to Monroe, Michigan for most of its history. The station signed on in July 1967 as WVMO (Voice of Monroe), founded by John Koehn of Adrian (also the founder of Adrian's WLEN 103.9 FM), and featured a beautiful music format for many years. The calls changed to WTWR on September 13, 1982 (after those calls were dropped by 92.3 FM in Detroit). "Tower 98" served as "Monroe's Hit Music Station," with a minimal ratings presence in Toledo, until March 2003, when the station was granted a construction permit to change its city of license to Luna Pier and to move its transmitter south into Lucas County, Ohio, from Monroe County, Michigan.

For a time after the move, the station's playlist was so rhythmic-heavy that it began reporting to Radio & Records as a CHR/Rhythmic outlet rather than CHR/Pop (although it never did totally eliminate mainstream pop and rock music from its rotation), but it is now back to CHR/Pop reporting status.

Tower 98 took on the station name change from "Tower 98" to "Tower 98-3" in September 2005. This was when its reporting status went from CHR/Rhythmic back to CHR/Pop. Since the transition from Monroe to Toledo in early 2004, "Tower 98-3" has seen four programming directors: Terri McCormmick, "Train", Brent Carey and Steve Marshall.

From Summer '05 to Winter '06, "Tower 98-3" saw its best ratings, defeating rival WVKS in the 18-34 demographic. In September 2007, Cumulus management made Tower 98-3 transition once again to focus on Monroe. Since then, the ratings have fallen to having a minimal presence in Toledo.

Sources

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