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WUPK & WIMK
WUPK-FM.jpg
City of license WUPK: Marquette, Michigan
WIMK: Iron Mountain, Michigan
Broadcast area WUPK: [1]
WIMK: [2]
Branding The Bear
Slogan "Where the U.P. Rocks"
Frequency WUPK: 94.1 MHz
WIMK: 93.1 MHz
Format Mainstream rock
ERP WUPK: 4,400 watts
WIMK: 100,000 watts
HAAT WUPK: 116 meters
WIMK: 180 meters
Class WUPK: A
WIMK: C1
Facility ID WUPK: 64025
WIMK: 64027
Callsign meaning WUPK: Upper Peninsula's K-Rock (previous branding)
WIMK: Iron Mountain/Kingsford
Owner Northern Star Broadcasting (sale pending to Sovereign Communications)
Website http://www.rockthebear.com/

WUPK (94.1 FM) and WIMK (93.1 FM) are a pair of radio stations based in the Upper Peninsula of Michigan (licensed to Marquette and Iron Mountain, respectively). The stations simulcast a mainstream rock format branded as "The Bear," and are currently owned by Northern Star Broadcasting, with a sale pending to Sovereign Communications.

WIMK is the older of the two stations, beginning life as a beautiful music station before switching to country music by the early 1980s. In 1985, the station adopted a Top 40 (CHR) format as "K93," and would evolve to an album-oriented rock format later in the decade, originally branded as "K-Rock." WUPK would sign on as a simulcast in the 1990s, and by the 2000s, the stations would adopt the "Bear" moniker.

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