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CW Richmond.PNG
Ashland / Richmond, Virginia
Branding CW Richmond
Slogan Richmond's Home
For Court TV
Channels Digital: 47 (UHF)
Affiliations The CW
Owner Southeastern Media Holdings
(operated through SSA
by Raycom Media)
First air date March 9, 1990
Call letters’ meaning UPN Virginia
(previous affiliation)
Sister station(s) WWBT
Former callsigns WZXK (1990–1994)
WAWB (1994–1997)
Former channel number(s) Analog:
65 (1990-2009)
Former affiliations Independent (1990–1995)
The WB (1995–1997)
UPN (1997–2006)
PAX (secondary, 1998-1999)
Transmitter Power 1,000 kW
Height 249 m
Facility ID 10897
Transmitter Coordinates 37°44′31″N 77°15′15″W / 37.74194°N 77.25417°W / 37.74194; -77.25417

WUPV is the CW-affiliated television station for Richmond, Virginia that is licensed to nearby Ashland. It broadcasts a high definition digital signal on UHF channel 47 from a transmitter northeast of the city in King William County along the Hanover County line. Owned by Southeastern Media Holdings, it is operated by Raycom Media though a shared services agreement. This makes WUPV a sister station to NBC affiliate WWBT. The two stations share studios on Midlothian Turnpike (a.k.a. U.S. 60) in Richmond. Syndicated programming on the station includes: The King of Queens, Tyler Perry's House of Payne, Judge Joe Brown, and Divorce Court. On weekdays from 7 in the morning to 4 in the afternoon, it airs several reality court shows.


Channel 65 actually began as leased cable channel 32 on what is now Comcast in Henrico County running religious programming around 1980. Christal Inc. run by James Campana, the company leasing the channel, later decided they wanted a full time broadcast station. They later applied for channel 65 in Ashland. But it took most of the 1980s to get the station on-the-air. First, Christal had to pay off a competing applicant then Hanover County denied the company permission to construct a tower in their county. So the station was forced to build a tower site in neighboring King William County. The station finally signed-on March 9, 1990 as a religious television station, with the calls WZXK, owned by Christal Broadcasting. Originally offering only Christian programs such as The 700 Club and Trinity Broadcasting Network's Praise The Lord, it began branching into general entertainment programs in the later afternoon / early evening hours over the next few years. By 1993, WZXK upgraded to 24-hour operations and increased non-religious programming to occupy about a third of its daily schedule. For a while, the station was calling itself "Fun 65".

Two years later, Bell Broadcasting purchased WZXK and affiliated it with the fledgling WB network changing the calls to WAWB. In 1997, Bell Broadcasting sold the station to Virginia based Lockwood Broadcasting which negotiated with WRLH to move the UPN affiliation from being secondary on WRLH to primary on WAWB. With this move, WAWB took the temporary calls of WZYX and shortly after took the current calls of WUPV. Shortly after this move, WRLH owners Act III Broadcasting was purchased by the Sinclair Broadcast Group which was in the midst of changing many of its stations to The WB and was legally enjoined from doing so in Richmond due to the contract signed by Bell Broadcasting after much trying. After the affiliation swap, WB programming moved to NBC affiliate WWBT-TV in 1998 where programming aired in overnight hours through Summer 2006 This arrangement led to Richmond being one of the worst markets for WB network ratings. One problem was that WWBT could not carry the entire WB prime time line up due to time limitations, so the station opted not to carry WB's Friday Night schedule.

Kids WB programming was cleared on FOX affiliate WRLH-TV. In 1998, WUPV carried PAX as a secondary affiliate until the network placed a 24-hour cable channel on most systems in Richmond. It later evolved into ION Television. In the early-2000s, several attempts to launch a standalone WB affiliate in the market fell through among them low-power channel 48 (later reallocated and now Daystar-owned WRID-LP) and full-power channel 19 (reallocated to Charlottesville and now CBS affiliate WCAV). Some UPN affiliates aired a repeat of either America's Next Top Model or Veronica Mars from that week during the weekend. WUPV aired Veronica Mars on Saturday mornings at 11 but quickly replaced it with infomercials in early-June 2006. The station was known on air as "UPN 65" from 1997 to 2002. From 2003 to 2006, it was known as "UPN Richmond". On January 24, 2006, The WB and UPN announced that they would end broadcasting and merge. The new combined network would be called The CW. The letters would represent the first initial of its corporate parents, CBS (the parent company of UPN) and the Warner Bros. unit of Time Warner.

As the only available UPN or WB affiliate in the Richmond market, it was announced on April 4 that WUPV would affiliate with The CW. On May 29, a month after the announcement, the station started airing commercials promoting their CW affiliation which took effect on September 18. The station continued to carry UPN programming, except for their weekend movie, until the network's closure. After WWBT dropped The WB as a secondary affiliation in late-August 2006, WUPV picked up the final two weeks of the network's programming on selected nights but did not air the final night of the network on September 17. In 2006, the station was sold to Southeastern Media Holdings, a division of Raycom, and WUPV moved its operations into WTVR-TV’s Broad Street studios in Richmond. A new website for WUPV was launched a short time afterward. In November 2007, Raycom purchased WWBT from Lincoln Financial Media. That purchase closed on April 1, 2008. Raycom was prohibited from owning two major "big four" network affiliates (ABC, NBC, CBS, and FOX) in the same market so CBS affiliate WTVR was chosen for divestiture. The first proposed buyer turned out to be the Sinclair Broadcast Group but the United States Department of Justice refused permission for the sale under a consent decree with Raycom. After the sale to Southeastern Media Holdings, WUPV's on-air operations were moved from WTVR's Richmond location and are now being "hubbed" from Raycom's Charlotte, North Carolina facility. On March 31, 2009, WTVR was swapped to Local TV for a station in Birmingham, Alabama.


On March 5, 2007, WUPV launched a 35-minute weeknight newscast produced by CBS affiliate WTVR-TV called CW News at 10. This competed against WRLH's broadcast, FOX News at 10, produced by WWBT. Weekend newscasts began on October 20, 2007 and ended a year later on October 19. The final weeknight news aired on November 7. Three days later, WUPV announced that this newscast had been canceled. The reason was due to high financial costs to produce the broadcasts. On January 5, 2009, WWBT began producing a new weeknight newscast for WUPV called CW News at 6:30 anchored by long-time anchor Gene Cox. It airs against the national news on the big three stations.

CW News at 6:30
(Weeknights 6:30 to 7)

  • Anchor:
    • Gene Cox
  • Weather:
    • Jim Duncan
  • Sports:
    • Joe Sullivan

Additional news personnel from WWBT are seen on this station. See that article for a complete listing.

External links



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