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WVIC
City of license Jackson, Michigan
Broadcast area Lansing, Michigan
Branding 94.1 The Edge
Slogan Mid Michigan's Alternative
Frequency 94.1 MHz
First air date July 14, 1958
Format Modern Rock
Power 40,000 watts
HAAT 168 meters
Class B
Facility ID 55658
Transmitter coordinates 42°23′32″N 84°40′0″W / 42.39222°N 84.666667°W / 42.39222; -84.666667
Former callsigns WXIK (3/3/97-3/27/01)
WBHR (11/15/95-3/3/97)
WIBM (6/24/94-11/15-95)
WIBM-FM (4/8/87-6/24/94)
WIBM (11/14/85-4/8/87)
WHFI (?-11/14/85)
WBBC (?-?)
WMZK-FM (1958-?)
Owner Rubber City Radio (sale pending to Midwest Communications)
Sister stations WJXQ, WJZL, WQTX, WVIC
Website http://www.941theedge.com/

WVIC (94.1 The Edge) is a radio station broadcasting a modern rock format. Licensed to Jackson, Michigan, it first began broadcasting on July 14, 1958 as WMZK-FM[1] simulcasting WIBM-AM. The station broadcasts from a tower near Springport, Michigan. The station can be heard from Kalamazoo to Ypsilanti, and from Alma, Michigan to Angola, Indiana. From October 15, 2007, to August 17, 2009, the station aired a low-rated soft adult contemporary format as "Soft Rock 94.1", and previous to that, the station aired a variety of formats including classic hits, country, and oldies.

WVIC's format changed from classic hits to AC at 7 p.m. on October 15, 2007, at which time the station went into Delilah's syndicated love-songs program. WVIC's format also included the Bob and Sheri morning show. In 2007, WVIC was also the first radio station in the Lansing market to change to an all-Christmas music format for the holiday season, as competitor WFMK has never done so in the past.

However, the station was unable to make any inroads against WFMK, and at 9 a.m. on August 17, 2009 the station flipped to a modern rock format as "94.1 The Edge," reviving the format and moniker used for years on sister station 92.1 WWDX (now WQTX).

The WVIC call sign was used for many years by AM 730 (now WVFN) and WVIC-FM 94.9 (now WMMQ) in East Lansing, as the market's dominant Top 40 music station from the 1970s through the early 1990s.

Prior to the now-defunct classic hits format, from 1995 to 2001, 94.1 had programmed country music in competition with longtime Lansing market leader WITL, first as WBHR "The Bear" and then as WXIK "Kix 94."

In the 1970s, 94.1 FM played beautiful music as WBBC and then WHFI, before switching to Top 40 with the WIBM-FM calls (picking up the Top 40 format from then-sister WIBM-AM 1450) in 1980. After moving to its current tower site in 1983, WIBM-FM changed its format to gold-based adult contemporary (as "I-94" and then "94 Gold"). Eventually the station's format became all-oldies as "Oldies 94.1," with which the station was successful for a number of years until its 1995 switch to country as WBHR. WVIC, as well as WJXQ, WQTX and WJZL, are currently in the process of being sold to Midwest Communications based in Wausau, Wisconsin.

Sources

References

  1. ^ Broadcasting Yearbook 1958

External links

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