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City of license Radford, Virginia
Broadcast area Pulaski County, Virginia
Montgomery County, Virginia
Branding "Super Sports 101.7"
Slogan "The New River Valley's Only FM Sports Station"
Frequency 101.7 MHz
First air date 1965
Format Sports Radio
Power 5,800 Watts
HAAT 20 Meters
Class A
Facility ID 73918
Transmitter coordinates 37°8′33.0″N 80°34′39.0″W / 37.1425°N 80.5775°W / 37.1425; -80.5775
Callsign meaning WW BUbba
former branding
Former callsigns WRIQ - 1981 WNRV-FM - 10/09/1998 WBXW - 03/16/1999 WWBU - 08/21/2002
Affiliations Fox Sports Radio
Owner Cumulus Media, Inc.
(Cumulus Licensing, LLC)
Sister stations WBRW, WFNR, WNMX, WPSK-FM, WRAD
Webcast WWBU Webstream
Website WWBU Online

WWBU is a Sports Radio formatted broadcast radio station licensed to Radford, Virginia, serving Pulaski and Montgomery counties in Virginia. WWBU is owned and operated by Cumulus Media, Inc.



Throughout the 1990s, WWBU was WRIQ-FM "CD Country". In January 1999, new ownership changed the format to a somewhat antiquated format known as M.O.R. (Middle of the Road) and called it The Box. After two years and minimal success, WRIQ was changed to WWBU-FM Bubba Country, a classic country music format. After two more years of more mediocre success, WWBU adopted a News/Talk format. In August 2008, SuperTalk became SuperSports 101.7, though the call letters WWBU were never changed despite that they were short for "Bubba Country".


At the top of each hour WWBU airs a 90 second Fox Sports break updating the top national and international sports stories of the day. Throughout the day, typically three times an hour, WWBU broadcasts the local weather forecast provided by meteorologists from local TV station WDBJ.

SuperSports features some of the most popular sports talk show hosts in America, including The Stephen A. Smith Show (6am-9am), The Dan Patrick Show, (9am - Noon) and The Jim Rome Show (Noon - 3pm). The marquee show on WWBU is the locally produced [Big Dog Sports Talk] with host Rick Watson and producer Jamie Forrest. The show is a sports oriented call-in show and airs live for 3 hours every day from 3-6pm. [1]. As of April 2009, the station can now be streamed online at SuperSports101.7

During high school football season, Watson is the play-by-play announcer for Pulaski County High School football (heard on sister station WPSK-FM)[2]. SuperSports 101.7 carries Christiansburg Blue Demons High School football, with Chuck Altizer on play by play.

WWBU broadcasts all Virginia Tech baseball ACC games [3]

WWBU is also the home of Virginia Tech Women's Basketball with Jerry Maseey from ISP Sports

On weekends and late nights, SuperSports airs the Fox Sports Radio featuring prominent sports shows and games from all over the United States.


  1. ^
  2. ^
  3. ^ Cumulus NRV to broadcast Tech Baseball

External links



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