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City of license New Market, Alabama
Broadcast area Huntsville, Alabama
Branding 93.3 The Wolf
Slogan "A Whole 'nother Animal!"
Frequency 93.3 FM (MHz)
Format Country
ERP 14,500 watts
HAAT 278.5 meters
Class C1
Facility ID 65223
Transmitter coordinates 34°47′37″N 86°37′51″W / 34.79361°N 86.63083°W / 34.79361; -86.63083
Callsign meaning WWolFF
Former callsigns WBGY, WKQD, WHVK, WTZT, WPZM, WXMR, WUSX, WHRP[1]
Owner Cumulus Media
(Cumulus Licensing LLC)
Sister stations WHRP, WUMP, WVNN, WVNN-FM, WZYP
Webcast Listen Live

WWFF-FM (93.3 FM, "93.3 The Wolf") is a country music formatted radio station licensed to New Market, Alabama, and serving the Huntsville, Alabama, market.[2] The station is owned by Cumulus Media.



From its origins as WBGY-FM ("Boogie 93") in Tullahoma, Tennessee, the station has sported various formats over the years, including CHR (as "Power 93" WKQD), rock (as "The Ugly FM" WKQD), country (as "Huntsville Country" WHVK, "The Twister" WTZT, and "The Possum" WPZM), and oldies. After an ownership change in 2003, it switched to an urban format, originally playing hip hop and R&B music as WHRP to compete with heritage urban WEUP-FM.

From April 5, 2006, to January 12, 2008, this station simulcast an urban adult contemporary music format with co-owned WXQW. On December 21, 2007, WXQW switched to the WHRP call letters[3] of its sister station and the former WHRP was assigned WWFF-FM.[1] The new WHRP maintained the Urban AC format while in January 2008 WWFF-FM switched to country music as "93.3 The Wolf". This marks the 6th attempt at a competitive country format against WDRM-FM by Dunnavant/Cumulus. "WJMW-AM stereo 770" in 1985; WHVK "93 Country" in 1991; WTXT "The Twister" in 1995; WPZM "The Possum" in 1995; WUSX-US93 in 2002 and "The Wolf" in 2008.


The station was originally owned by Jerry Newton (the brother of Wayne Newton) and started circa 1973. In 1987 the station became WKQD and moved the transmitter to Elora, Tennessee, which would cover the original city of license (Tullahoma, Tennessee) along with the Huntsville, Alabama, area. The Dunnavant family LMAed the station in 1991 and eventually purchased the station outright. On April 1, 2003, the then-WUSX was sold by Athens Broadcasting Co. (William E. Dunnavant, president) to Cumulus Broadcasting Inc. as part of a four station deal with a total sale price of $22 million in cash and Cumulus common stock.[4][5] The acquisition of the stations was completed in July 2003.[6]


  1. ^ a b "Call Sign History". FCC Media Bureau CDBS Public Access Database.  
  2. ^ "Station Information Profile". Arbitron.  
  3. ^ "Call Sign History". FCC Media Bureau CDBS Public Access Database.  
  4. ^ "Cumulus Media Inc. Enters Huntsville, AL with Purchase of Four Stations". Business Wire (Atlanta, Georgia). 2003-04-01. "Cumulus Media Inc. (Nasdaq:CMLS) today announced it has signed an Acquisition Agreement to purchase stations from Athens Broadcasting Company, Inc. which owns WZYP-FM, WUSX-FM, WVNN-AM and WUMP-AM. The purchase price is $22 million and includes approximately $2.5 million of net working capital. The consideration for this transaction will consist entirely of Cumulus Media Class A common stock."  
  5. ^ BIA Financial Networks (2003-04-21). "Changing Hands". Broadcasting & Cable.  
  6. ^ "Breaking News - July 24, 2003". FMQB. 2003-07-24. Retrieved 2008-01-02. "Cumulus has completed its acquisition of Nashville stations WSM and WWTN, and Huntsville, AL stations WZYP, WUSX, WVNN and WUMP from Athens Broadcasting."  

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