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WWFX
WWFX.png
City of license Southbridge, Massachusetts
Broadcast area Worcester, Massachusetts
Branding The Pike 100 FM
Slogan "Worcester's Classic Hits"
Frequency 100.1 MHz
Format Classic Hits
ERP 2,850 watts
HAAT 146 meters
Class A
Facility ID 18310
Callsign meaning WWorcester's FoX (Former station branding)
Affiliations New England Patriots (NFL)
Owner Citadel Broadcasting
Sister stations WORC-FM, WXLO
Webcast Listen Live
Website worcesterpike.com

WWFX is a radio station branded as "100 FM The Pike" serving the Worcester vicinity with classic hits songs from the 1960s to the 1980s. It broadcasts on FM frequency 100.1 MHz and is under ownership of Citadel Broadcasting.

The station signed on as WESO-FM, sister station to WESO. In 1979, the station's call letters changed to WQVR, and before long it had become country station "Q100". In February 1999, under the new ownership of Wilks Broadcasting, the station changed format to classic hits, taking on the call letters WWFX. The station became an affiliate of the syndicated The Bob & Tom Show and changed its name to "100.1 The Fox". That December, the station was sold to Citadel Broadcasting for $14.25 million. The first on-air personalities at The Fox (other than Bob & Tom) were: Worcester radio legend "Zip", National voice talent Moneen Daley and Program Director Dave Hilton.

In January 2003, the station ditched Bob & Tom and took on an active rock format while keeping the name "The Fox" but identifying as "Worcester's Rock Station." That would be short lived, as in November 2004 the station changed format to classic hits, retaining the WWFX call letters but changing its name to "100 FM The Pike" and ditching its airstaff for a jockless approach.

WWFX also broadcasts the New England Patriots NFL football games.

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