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WWKL
Wwkl.jpg
City of license Palmyra, Pennsylvania
Broadcast area Harrisburg, Pennsylvania
Branding HOT 92.1
Slogan "Harrisburg's Hottest Hits"
Frequency 92.1 MHZ (also on HD Radio)
Format Rhythmic Top 40
ERP 3,300 watts
Callsign meaning We're KooL (former branding "Cool 92.1")
Owner Cumulus Broadcasting
Sister stations WTPA-FM, WNNK
Website http://www.hot92.com

WWKL (92.1 FM, "HOT 92.1") is a Top 40 (CHR) music formatted radio station serving the Harrisburg metropolitan area. The Cumulus Communications outlet is licensed to Palmyra, Pennsylvania. There is no relation with HOT 92 in Johnstown, Pennsylvania or HOT 100 in Altoona, Pennsylvania. Both of which are owned by Forever Broadcasting (http://www.foreverradio.com/) not Cumulus Media.

Contents

History

Prior to its flip to Rhythmic in 2002, the station was an Oldies outlet. The move was part of a shakeup in the market when sister station WNNK shifted to Adult Top 40 and to counter Rhythmic-leaning Top 40 Mainstream rival upstart WHKF-FM, a move that has paid off for them in terms of ratings. By 2006 WWKL began shifting towards a mainstream CHR direction to compete with WLAN-FM, even though as of 2009 they still report to R&R/Nielsen BDS Rhythmic Airplay panel[1]. This kind of direction has also sparked debate from radio message boards about stations that decided to add certain Pop and Dance tracks but stay within the Rhythmic realm[2].

WWKL used to be at 94.9 with the moniker KOOL 94.9, playing oldies. KOOL 94.9 (later KOOL 99.3) achieved legendary status in Central PA, often admired by programmers all over the country; in fact, a frequent comment about KOOL 94.9 (99.3) was that "you could put KOOL in any major market in the USA, and it would kick butt."

HD radio

Cumulus Broadcasting began upgrading its stations to HD Radio broadcasting in 2005. One of the first ten stations to be upgraded was WWKL.[3]

References

External links


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