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City of license Tampa, Florida
Broadcast area Tampa Bay Area
Branding (The New) Magic 94.9
Slogan "Soft and Contemporary, and voted #1 again for the most music while you work"
Frequency 94.9 MHz
First air date 1970
Format Adult Contemporary
ERP 97,300 watts
HAAT 470 meters
Class C
Facility ID 74200
Callsign meaning W WaRM
(after its prior nickname, "Warm 107 / Warm 94.9")
Former callsigns WLCY-FM (1970-1978)
WYNF (1978-9/29/1981)
WYNF-FM (9/29/1981-9/30/1993)
Owner Cox Radio
Webcast Listen Live

WWRM (94.9 FM) is an adult contemporary music formatted radio station serving the Tampa-St. Petersburg, Florida radio market. WWRM began on 107.3 (on what is now WXGL), but later moved to 94.9 with its soft AC format. The station evolved to more of a mainstream AC sound as Magic 94.9 by 2001, a year after joining its new sister station, WDUV (a soft AC station) in its Cox Radio ownership. The station plays Christmas music from mid-November to December 26.

The WDUV/WWRM AC station duo is the same as the two-AC station cluster in Grand Rapids, Michigan, where Regent Communications owns AC WLHT 95.7 and soft AC WTRV 100.5.


Rahall Communications, owner of WLCY-AM 1380 and WLCY-TV channel 10 in St. Petersburg, signed on 94.9 in 1970 as WLCY-FM from the "Rahall Color Communications Center" on Gandy Boulevard. During the early 1970s, WLCY-FM was an automated station, airing Drake-Chenault’s "Hit Parade" and TM’s "Stereo Rock" formats.

Hoping to follow the sudden rise in popularity of local Top 40 station WRBQ-FM ("Q105") in the mid-1970s, WLCY-FM switched to live disc jockeys in 1976 with the moniker "Y95," using the whole-number frequency closest to 94.9. It soon adopted a new call sign, WYNF, a convenient shorthand for "Y-Ninety-Five".

In 1980, Taft Broadcasting bought the station and rebranded it "95FM- Florida's Best Rock". The music shifted from Top 40 to album-oriented rock, to compete with the dominant local AOR station, WQXM. WYNF's studios moved from St. Petersburg to Tampa, at 504 Reo Street (near Tampa International Airport), home of Taft's WDAE AM 1250. The change lasted less than two years, and the station was rebranded "95ynf". WYNF would again become a sister station to channel 10 (now WTSP) in the early-1980s, after Taft acquired Gulf Broadcasting. (Around that time, WDAE was sold to Gannett, while Taft acquired WSUN AM 620 from Plough, Inc.)

After trying out several morning teams including Nick van Cleve and Jack Strapp, and later replacing van Cleve with Ron Diaz, program director Carey Curelop paired Diaz with local comic Ron Bennington, creating the highly-successful Ron and Ron morning show at WYNF in the late eighties.

In 1993, Cox Broadcasting, owners of WWRM (then at 107.3, as "Warm 107"), bought WYNF from Taft's successor, Citicasters, relocating its studios back to St. Petersburg, at The Koger Center. After a short period of simulcasting WSUN's talk radio programming, Cox relocated "Warm 107" and its WWRM calls to 94.9, becoming "Warm 94.9." In the late 1990s, the station had a minor overhaul, becoming "(The New) Magic 94.9," though keeping the format and WWRM call sign. (WWRM's old frequency at 107.3 has since become WXGL.)


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