|Broadcast area||Milwaukee, Wisconsin|
|Slogan||"The #1 Hit Music Station!"|
|First air date||1960s|
|Format||Top 40 (CHR)|
WXSS (103.7 FM) is a mainstream Top 40 (CHR) radio station in Milwaukee, Wisconsin. The station was created and is programmed by Brian Kelly. It is licensed to Wauwatosa, Wisconsin. They are known as "103.7 Kiss FM" and are owned by Entercom, along with WMYX-FM and WSSP. ] KISS FM has taken 3rd place for the past 4 quarters in the Arbitron Ratings for people 12 and over. The station is presently #1 with persons 18-34, women 18-34, and women 25-54.
The original call sign was WTOS, a reference to its city of license, when it signed on in the 1960s. From 1971 until 1995, 103.7 was WEZW, which featured a beautiful music format. As the format withered away on radio dials across the country during the 1980s and 1990s, 103.7 tweaked the format by adding adult contemporary music with vocals, changing its calls to WAMG by 1995 and slogan to Magic 103.7 with the slogan "Continuous Soft Favorites". Unable to compete with WLTQ, they flipped to a Rhythmic Adult Contemporary format in September of 1996, keeping the Magic branding, but changing the slogan to "Rhythm & Romance". On June 19, 1998, the station adopted its current CHR format and "103.7 Kiss FM" was born. The station launched with 10,000 songs in a row without commercials as many CHR stations have done, which was promoted and followed by a $10,000 giveaway. When DJ's arrived on the air, they did several remotes with T-Shirt giveaways. The station was branded as "The All-New, All Hit 103.7 KISS FM" from the time it started until February of 2003. In February 2003, the station tweaked its playlist to Rhythmic CHR and the branding to "103.7 KISS-FM, The #1 Hit Music Station", however by August the station began tweaking back to Mainstream CHR. It continues today as a Mainstream CHR.
In 1995, WEZW was rebranded as "Magic 103.7" and the call letters were changed to WAMG in response to the recent shift to Soft AC. Notable features on Magic 103.7 included "25 minutes of continuous soft favorites", "Lovesongs with Karen Carson" and "The Sunday Jazz Brunch"
Magic 103.7 airstaff included:
By the fall of 1996, WAMG tweaked to Rhythmic AC, keeping the Magic name but changing the slogan to "Rhythm & Romance" The playlist featured Rhythmic Oldies, Current R&B and Pop/Dance in addition to Soft AC. Much of the airstaff was changed, however some features including "Lovesongs" and "The Sunday Jazz Brunch" remained onboard. However the Lovesongs host was changed.
The Joe Show with Joe Caruso, Van "The Man" McNeal, and Ginger Jordan was the first morning show when the station signed on. The show later was helmed for a short time by Van and Ginger, after the departure of Caruso. Former KDWB afternoon jock Michael Knight then joined to form Knight In The Morning. Later, Van moved to nights on KISS and Michael and Ginger welcomed former KDWB production director Rahny Taylor as the third host and executive producer. Later, when Rahny and Michael were moved to clustermate Hot A/C WMYX and Ginger departed the station, KISS mornings were handled again by Van McNeal, this time with KISS production assistant Tony Zamboni as co-host. Just months later, Van moved to afternoon drive on KISS and Rahny Taylor returned to KISS FM, along with former KISS night and afternoon host Wes McKane, to form the "Wes & Rahny In The Morning". Later, former WIFC FM night jock Alley Faith joined Wes and Rahny, to form the current moring show on the station, "Wes, Rahny, and Alley".
KISS Fm has had only two midday personalities in its 10 years, with JoJo Martinez (also the station's music director) holding the job for about nine of those years. During JoJo's short time away from the station, former Atlanta radio personality and current XM disc jockey PJ held the job.
The station signed on with former Jacksonville and Denver radio personality Greg Tanner in afternoons. Following his exit, former KISS night jock and current morning host Wes McKane helmed PM drive. After Wes left to do nights at KDWB in the Twin Cities, Mat Mitchell, formerly nights at Mix93.3 in Kansas City, held down afternoons. When Mat left to do mornings at Channel 963 in Wichita, then night host Van McNeal did afternoons. Van later left to do the same shift on sister station WMYX, which opened the door for Kraig Karson, the station's first night host, to do afternoons. Kraig currently hosts afternoons from 2-7pm each weekday.
When KISS signed on, current afternoon jock Kraig Karson served as the first night show host. When Kraig left for afternoons at the now defunct 103.5 The Beat in Chicago, current morning show host Wes McKane became the station's second night jock, coming from a similar role at 95.5 WIFC FM in central Wisconsin. After Wes moved to afternoons, former KDWB jock Zanny K. enter for a very short stint as the night time host. Zanny was followed by Van McNeal, who shifted into nights from mornings. Van's move back to mornings made way for B-Dub, who was inbound from HOT 104 in Mobile, AL. After about one year, B-Dub left for afternoon drive at Q102 in Philly and was replaced by Kracker, a.k.a. Pat Clark, who moved from a similar job at U92 in Salt Lake City. Upon Kracker's departure for mornings in Seattle, WA, former KISS part timer Brett Andrews returned for the night slot, coming from HOT 97 in Las Vegas, where he hosted afternoons. Brett Andrews is the current host, from 7pm-12mid.
Noon: JoJo's Party Jam (Old Skool Music) until 1 PM
5 PM: Kiss FM Traffic Jam: Dance Music is played during the rush hour.
6 PM: Kiss Music Minute: Music Gossip Talk
8 PM: The Top 8 at 8
9 PM: KISS KOMBAT (Two new songs are played, and the listeners vote for the best one.)
Weekend jocks are Aaron Kasey, Eric Paulsen, DJ Shakes, Kathy Foxx, and Matt Cooper. Weekday dj's do airshifts on the weekends too.
Klub KISS, created in 2003, is a dance club mixshow featuring most of the songs played in regular rotation in remixed/dance mix form. It was so popular that in 2005 it spawned the 5 O'Clock Traffic Jam and PJ's Party Jam (later renamed Jojo's Party Jam upon Jojo's return to the Midday slot.
All mixshows have been produced by former Production Coordinator/Primary Fill-In & Weekend Jock Will Calder. Despite his leaving the station in early 2009, he still continues to serve as mixshow producer under the JamTraxx "RadioMixes" brand of syndicated programming.
WXSS's HD-2 channel carries programming from the All Comedy Network.