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X102.9 - Jacksonville's New Rock Alternative logo
City of license Jacksonville, Florida
Broadcast area Jacksonville area
Branding X102-9
Slogan Jacksonville's New Rock Alternative
Frequency 102.9 MHz
First air date 1978-09-28
Format Modern Rock
ERP 98,000 watts
HAAT 309 meters
Class C
Facility ID 53602
Transmitter coordinates 30°16′34.00″N 81°33′53.00″W / 30.27611°N 81.56472°W / 30.27611; -81.56472
Callsign meaning WX
X102-9 (branding)
Former callsigns WIVY-FM (1978-1997) WMXQ (1997-2009)
Owner Cox Radio, Inc.
Sister stations WAPE-FM, WJGL, WFYV, WOKV
Webcast Listen Live

WXXJ (also known as "X-102.9") is a radio station in the Jacksonville, Florida market (the No. 46 market in the Arbitron ratings), broadcasting at 102.9 FM. The current format consists of modern rock, and it is the second such station in the Jacksonville market, after Clear Channel's WPLA ("Planet Radio" at 107.3).

The new format went on air on Feb. 25, 2009 at 5:55 a.m. The first song on the new "X-102.9" was "Chop Suey" by System of a Down because of the opening lyrics, "wake up." The last song heard on "102.9 The Point" was the first song played nine years earlier, "Don't You Forget About Me" by Simple Minds.

X-102.9 plays artists such as Paramore, Coldplay, the Killers, etc., that Planet Radio, its main competitor, does not. It is owned by Atlanta-based Cox Radio, Inc., which also owns Jacksonville stations WAPE-FM, WJGL, WOKV FM/AM, & WFYV ("Rock 105," classic rock). WOKV-AM (news-talk) is the No. 1-rated station in the market.

Jacksonville's 102.9 first went on air in 1965, when it was a "sister station" to WIVY-AM (1050), both owned by New York announcer Ed Oberle. In 1971, Oberle sold the pair to another New York announcer, Tom Kirby, who converted WIVY-FM to album-oriented rock (AOR). Kirby sold it to Infinity Radio in 1976, who changed it to Top-40 "Y-103." Cox purchased the station in 1997 and changed its calls to WMXQ ("Mix 103"), switching the format to hot adult contemporary. Cox made another switch to 1980s music in 2000 and more recently to modern rock as WXXJ on April 7, 2009. [1]


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