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WYAY
Trueoldies1067.png
City of license Gainesville, Georgia
Broadcast area Atlanta metropolitan area
Branding True Oldies 106.7
Slogan "Atlanta's True Oldies Channel" and "Atlanta`s Greatest Hits"
Frequency 106.7 MHz (also on HD Radio)
First air date 1976
Format Oldies
Power 100,000 watts
HAAT 505 meters
Class C
Facility ID 48727
Callsign meaning Atlanta's Y106 (previous branding)
Former callsigns WWLT, WWID
Affiliations The True Oldies Channel (Citadel) Georgia Tech Football Radio Network, ABC Radio Network News
Owner Citadel Broadcasting
(Radio License Holding II, LLC, Debtor in possession)
Sister stations WKHX
Webcast Listen Live
Website trueoldies1067fm.com

WYAY ("True Oldies 106.7") is a 100,000 Watt Atlanta FM radio station that plays mainly oldies music from the 1960s and 1970s. Its city of license is Gainesville, Georgia, northeast of Atlanta, but the station moved in toward the metro area in early 1985.

Contents

Station history

This facility was first listed as WWID "Wide 107" in late 1976, then WWLT "Lite 106" in early 1983, and has been WYAY since mid-1984. WYAY "Lite 106" switched to a country music format under "Y106", a moniker it retained until 2000. From 1989 to 1994 there was also "Y104" on the opposite (southwest) side of metro Atlanta, which simulcast with it (except for advertisements) on 104.1 FM (now WALR-FM). In 2000, the station changed to classic country "Eagle 106.7", but its callsign did not change. Both stations are owned by Citadel Broadcasting, who merged several of Disney's ABC Radio stations. Overnights on Eagle 106.7 were satellite-fed from an ABC Radio music network.

In late 2005, WYAY changed transmitters to a new tower that they are sharing with 104.7 WFSH which improved south metro coverage for the 106.7 signal.

On February 29, 2008, Citadel announced that WYAY would drop the country format for oldies. [1] A majority of the on-air talent were released, including Rhubarb Jones, who had served at the station since 1985. Jones was the longest running morning DJ on Atlanta radio. Dallas McCade and traffic reporter Greg Talmadge were the only on-air survivors and have since moved to sister station WKHX to join Cadillac Jack on the morning show.

On March 9, 2008 at 12:56 p.m., Eagle 106.7 played their last country song, "Stealing Cinderella" by Chuck Wicks. Then the station went on to air the live NASCAR broadcast (the Kobalt Tools 500 from Atlanta Motor Speedway). Then at 7 p.m., just after the race, the station flipped to oldies, rebranding itself as "True Oldies 106.7". The first song on the new 106.7 FM was "Revolution" by The Beatles. The station now features Imus in the Morning and The True Oldies Channel all day, similar to a format flip that occurred on sister station WJZW on February 29, 2008.[2]

The oldies format had been absent from the Metro Atlanta area since Fox 97.1 WFOX-FM, WLKQ-Oldies Lake 102.3 FM, WLCL Cool 105.7, WNSY-FM Sunny 100 all were bought by new owners and/or the formats were switched. True Oldies 106.7 is now doing more live, local programming. They promote an active playlist rotation of over 5,000 songs. The very large Oldies playlist seems to have been a great boost to WYAY-FM, as they have garnered some very decent ratings. They have scored higher than the late Fox 97 and Cool 105.7 did in recent years, as they had very limited Oldies playlists. True Oldies 106.7 plays many 1950's Rock and Roll songs by artists such as Elvis, Chuck Berry, Little Richard, Connie Francis, etc. On October 12, 2009 Randy and Spiff were reunited on True Oldies 106.7.

The station had been the Atlanta market's home to NASCAR race coverage for years; the NASCAR broadcasts continued after the format change for at least the rest of the 2008 season. On November 7, 2008 WYAY announced that it will not carry NASCAR in 2009, it will become the new FM home of Georgia Tech Football and Men's basketball. The GM for WYAY-FM True Oldies 106.7 is Mark Richards who also was the MG at longtime Gainesville/Atlanta Oldies beacon WFOX-FM Fox 97.1. Richards was GM there in the final years of the Oldies format there from late 2001- early 2003 before the station let him and all staff go and adopted a new format in early 2003.

On April 6, 2009, it was announced that Imus in the Morning, would move from WYAY (owned by the show's syndicator, Citadel Broadcasting) to competing station, WCFO,beginning April 13, 2009. The show was replaced by Spiff Carner and Freddie Brooks moving their afternoon show to the Mornings.[3]

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Randy and Spiff

On October 19, 2009, Randy Cook rejoined Spiff Carner at WYAY-FM True Oldies 106.7, bringing back the "Randy and Spiff" morning show that began at WFOX-FM Fox 97 when that station launched in 1989. The team had been together before that since 1985 in a few markets including Charlotte, NC. The duo had great success at WFOX-FM from the beginning in 1989 on in to the early 2000`s. In Feb. of 2003, Cox Broadcasting (owner of Fox 97) switched the format from Oldies to Urban (which actually did a good bit poorer ratings than the Oldies did). A small playlist in later years on WFOX-FM was blamed by many for the change. Then, a few weeks later in May 2003, Randy and Spiff were hired by Clear Channel`s "clone" of Fox 97- The New Cool 105.7 -WLCL-FM. That station too had a very small playlist and was switched from Oldies to Mexican in late 2005. Randy and Spiff then headed to Clear Channel`s 94.9 Lite FM upon Cool 105.7's demise. They had decent ratings, but in late 2006, Lite 94.9 was changed to a Country format and renamed The Bull. Clear Channel then put the duo on WGST-AM upon 94.9 Lite FM's demise. Spiff Carner was let go shortly after the move to WGST-AM, but Randy Cook remained at WGST through the term of his contract which ended in mid-2009. Spiff had joined WYAY-FM alongside Fred Brooks in afternoons in March of 2008. When Randy and Spiff were reunited in late 2009, Freddie Brooks was moved to the afternoon slot. Randy and Spiff had a loyal fan base in the Metro Atlanta area and many fans have been happy to hear the duo playing the Good Times and Great Oldies together again after a long time away from the format for the two. The pair have a long history of hosting large Oldies concerts in the Metro Atlanta area in a variety of different venues. They also have have a long on-air relationship when many of the great Oldies acts of the 1950`s- early 1970`s. Overall, the ratings on WYAY-FM True Oldies 106.7 have been positive since the switch to Oldies. They have continued to grow since the addition of Randy and Spiff.

Georgia Tech Football

As of 2009, WYAY is now the flagship station for Georgia Tech football.

Slogans

Former slogans: The Most Music; Atlanta's Country Favorites; Atlanta's Young Country; Today's Hit Country; Real Country Less Talk; Country Legends and The Best of Today.

New Slogans: Atlanta's True Oldies Channel, Atlanta's Greatest Hits.

Current Personalities

  • Randy Cook (Mornings 6-9AM)
  • Spiff Carner (Mornings 6-9AM)
  • Scott Shannon(Middays)
  • Greg Talmadge (Morning Traffic)
  • Freddie Brooks (Afternoons 4-7PM)
  • Evelyn Kay (Afternoon traffic)

Former personalities

  • Gary Kinsey (2000-2006; before that spent 18 years at sister station WKHX. Now retired)
  • Bucky Smith
  • Cal Cross Selling Real Estate in Atlanta, Foreclosure Specialist calwimberly.com
  • George Mason-Dixon (Currently doing afternoons at 106.1 WNGC in Athens, Georgia with UGA announcer Scott Howard)
  • Stonewall Jackson
  • General Zach Taylor
  • Red Neckerson (Last heard on the Bellamy Strickland 120 NASCAR show w/Captin Herb Emory Saturdays on AM 750 WSB,recently retired)
  • Andrew Jackson (Has also used the names Andy Byrd on WFOX, Fox 97 and Andrew Clark on WSB-AM/FM, WZGC, Z-93, now runs entertainment business with DJs, Game Shows and Casino Events, Andrew Byrd Productions)
  • Dallas Turner (Last seen on GAC)
  • BJ Williams (Now reporting for 550 WDUN in Gainesville)
  • Craig Powers (Has also used the name JR Butler at sister WKHX) now doing nights at South 107, WTSH in Rome, GA
  • Cadillac Jack (1996–2000; currently doing mornings at sister station WKHX)
  • Bill Dollar (Now doing afternoons & program director for I-92 in Montgomery, Alabama, the same station Rhubarb Jones worked at before coming to WYAY)
  • Sandra Carroll
  • Jenny Kennedy
  • Keith Connors (Now at 94.9 in Tampa, Florida)
  • Angie Powell (Last heard as a traffic repoter on AM 750 WSB)
  • Bob Glascoff (Last heard as a news reader on AM 750 WSB. Retired from CNN HLN March 20, 2009)
  • Ken Polley (Last heard on CNN)
  • Randy Blake
  • Karli Morgan (former morning show co-host on Q102 FM in Rome, Georgia)
  • Catfish McDaniels
  • Kitty White
  • Denise Alexander
  • John Roach
  • Dominica (Last heard on KLTY FM, Dallas, Texas)
  • Jamie Austin
  • Southside Steve (Left the station to return to the Regular Guys, now at 100.5)
  • Todd Veal
  • Mike Stiles (Air name was Billy may Evans, former Star 94 morning show producer, now running Sketchworks Comedy and the Stiles Files)
  • Bobby Lanier
  • Steve Mitchell (Runs voiceover and video production company. Also hosts Thunder Road, a weekly NASCAR and Country music show that was heard on the station before the format change. Fired on 2/29/2008)
  • Sandy Weaver (Runs voiceover production company, Voicework On Demand, Inc. Fired on 2/29/2008)
  • Rhubarb Jones (The longest running morning DJ in Atlanta radio. Now teaching Communications at Kennesaw State University in Kennesaw, Georgia. Fired on 2/29/2008)
  • Dallas McCade (Now co-hosting Atlanta's Country Morning Show with Cadillac Jack on sister station WKHX)
  • Kevin O'Brien (Last country DJ heard on WYAY 3/9/2008. Currently doing production for WKHX and WYAY)
  • Boomer (Currently doing production for WKHX and WYAY)
  • Mark McCain (McCain and Steve Mitchell co-hosted the Mark and Steve Show on WKLS in Atlanta during the 1980s on what is now Project 96.1)
  • AJ Cannon (Now on morning drive show at WNGC in Athens, GA (Cox Radio). Voted Man of the Year 2009 by the National Association for the Advancement of Appliantology.
  • Greg Talmadge (Moved with Dallas McCade to sister station WKHX on 3/10/2008)
  • Melissa Miller (Now doing mid-days at Kat Country 105.3 in Florida)
  • Rob Lee (former host of Country Gold, now doing production for WYAY and WKHX, and 10pm-2am on sister station kicks 101.5 WKHX)
  • Matt Ryan
  • Gary Cooper
  • Dixie Lee
  • Commander Dave Foster
  • Michael Brooks
  • Vanna In The Van
  • Jessie Jane (moved to WKHX)
  • Sherry Lynn
  • David Knight
  • Barry Marshall
  • Jerry Lee Hughes
  • Sally Russell (Currently at the Weather Channel)
  • Scott Evans
  • Kelli Roberts (currently uses the name Sheila Roberts on J93.3)
  • Shawn Austin
  • Jody Jackson

References

  1. ^ http://www.accessatlanta.com/entertainment/content/custom/blogs/radiotalk, Retrieved on 2008/03/01.
  2. ^ "Radio Stations". Scott Shannon's True Oldies Channel. http://www.trueoldieschannel.com/html/stations.html. Retrieved December 19, 2008. 
  3. ^ Radio-Info: "Spiff and Fred to Mornings at True Oldies 106.7, Imus to WCFO 1160", 4/6/2009.

External links


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