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Wyff 2008.png
Greenville/Spartanburg/Anderson, South Carolina/Asheville, North Carolina
City of license Greenville SC
Branding WYFF 4 (general)
WYFF News 4 (newscasts)
Slogan Live, Local, Breaking News
Channels Digital: 36 (UHF)
Subchannels 4.1 NBC
Translators W06AE 6 Clayton, GA
W09AS 9 Burnsville, NC
Affiliations National Broadcasting Company
Owner Hearst Television
(WYFF Hearst Television, Inc.)
First air date December 31, 1953
Call letters’ meaning We're Your Friend Four
Former callsigns WFBC-TV (1953-1983)
Former channel number(s) Analog:
4 (1953-2009)
Digital: 59
Transmitter Power 1000 kW (digital)
Height 596 m (digital)
Facility ID 53905
Transmitter Coordinates 35°6′43″N 82°36′24″W / 35.11194°N 82.60667°W / 35.11194; -82.60667

WYFF is the NBC-affiliate television station based in Greenville, South Carolina. It serves a media market which includes Greenville/Spartanburg and Anderson in South Carolina and Asheville/Hendersonville, North Carolina. The market covers large portions of western North Carolina and upstate South Carolina. Its transmitter is located near Caesars Head, South Carolina.



The station went on the air on December 26, 1953 [1] as WFBC-TV, South Carolina's fifth television station, using a transmitter located on Paris Mountain. It was owned by the Peace family and their News-Piedmont Publishing Company along with The Greenville News, The Greenville Piedmont and WFBC radio (1330 AM, now WYRD, and 93.7 FM). For its first two years of operation, its studios were located on Paris Mountain before moving to its current location on Rutherford Street in 1955. Norvin Duncan was the station's first news anchor, moving from the radio side.

Monty's Rascals (started in 1960) was one of the station's popular children's shows, starring two channel 4 weathermen: Monty DuPuy (who left in 1978) and Stowe Hoyle as Mr. Doohickey (wearing a hat with an old Santa's beard). The show continued as The Rascal's Clubhouse after DuPuy's departure in 1978 and continued until 1982. Two years later, Hoyle retired. An earlier version of the program, Kids Korral, was hosted by Johnny Wright.

During the 1960s, personalities from channel 4 included Dave Partridge and Jim Phillips (Phillips died in 2003), better known to listeners of Clemson Tiger football radio broadcasts as "the voice of the Clemson Tigers". Locally televised color programming also began in February 1967. In 1968, News-Piedmont merged with Southern Broadcasting to form Multimedia, Inc., with WFBC AM/-FM/-TV as the flagship stations.

In the mid 1970s the famous "Arrow 4" logo was introduced and was used in one form or another for many years. Partridge succeeded Duncan as anchor of the 6 and 11 o'clock news. In 1976 Kenn Sparks joined, and the 6 o'clock news went to a full hour called The Scene at Six. Later, in 1979, the long-running 'Your Friend Four' slogan was introduced and seen in a 1980 edition of TV Guide.

The 1980s brought new personalities to channel 4, like James Baker, sportscasters J.D. Hayworth, (later Congressman from Arizona), Roger Berry, Mark Marino and weatherman Charlie Gertz (who died in 2003 from a stroke). Action News 4 became NewsCenter 4 in the early 1980s.

In 1983, due to new rules restricting common ownership of newspapers and broadcasting outlets in the same market, Multimedia sold off its Upstate cluster. In an unusual trade of one group's flagship station for another, WFBC-TV was traded to Pulitzer Publishing Company in return for KSD-TV (now KSDK) in St. Louis. At that point, Channel 4 changed its call letters to WYFF-TV (We're Your Friend Four) Pulitzer also acquired WXII-TV in the Piedmont Triad as part of the same deal. Although Pulitzer closed on WXII later in 1983, the acquisition of WYFF would not be finalized until January 1985 because Pulitzer had to sell off WLNE-TV in Providence in order to comply with FCC ownership limits of the time; in the interim, Pulitzer took over the operations of WYFF through a time brokerage agreement with Multimedia. New personalities include Carl Clark, Kim Brattain, and Carol Anderson (later Carol Goldsmith) who co-anchors the 5 o'clock, 6 o'clock, and 11 o'clock newscasts. In the late 1980s, Carol Anderson was replaced by Annette Estes who came from its rival station WSPA-TV. Stan Olenik also came from WSPA. Goldsmith later took her spot back when Estes left the station in 1992 due to an on-air curse word.

NewsCenter 4 became simply known as News 4 in the 1990s. Charlie Gertz retired, and the "arrow 4" logo was dropped by 1991.

Channel 4 was the first upstate television station to begin 24/7 broadcasting, and did so sometime in the mid-late 1980s. They ran NBC News Overnight (later Nightside) / Home Shopping Spree / CNN Headline News overnight. They have since 2005 discontinued CNN Headline News (and previously the Home Shopping Spree) overnight and now run NBC Late Night, drama reruns, home & garden shows, and paid programming overnight.

In 1999 Hearst-Argyle bought Pulitzer's entire television division, including WYFF-TV. WYFF is one of two Hearst stations that have not made the switch to high definition newscasts, however, on January 26, 2010, they began broadcasting newscasts in 16:9 standard definition, along with an updated graphics package.


Some NBC programs that were pre-empted by WFBC/WYFF over the years (most of which ended up on channel 40 WAXA, (now WMYA-TV) include:

WYFF is one of the few NBC affiliates that don't carry the fourth hour of Today. Syndicated programming on WYFF 4 includes Live with Regis and Kelly, The Rachael Ray Show, The Andy Griffith Show, The Ellen Degeneres Show, The Oprah Winfrey Show, Entertainment Tonight, Inside Edition.


News anchors

  • Gordon Dill, WYFF News 4 Today
  • Kim McCrea, WYFF News 4 Today
  • Beth Brotherton, WYFF News 4 at 5
  • Nigel Robertson, WYFF News 4 at 5
  • Michael Cogdill, WYFF News 4 at 6 and 11
  • Carol Goldsmith, WYFF News 4 at 6 and 11
  • Kelly Coakley, WYFF News 4 Today Weekend
  • Angela Rodriguez, WYFF News 4 at 6 and 11 Weekend


  • John Cessarich, chief meteorologists WYFF News 4 at 5, 6, and 11 (AMS)
  • Dale Gilbert, WYFF News 4 Today and Noon (also Clemson PA announcer)
  • Keisha Kirkland, WYFF News 4 weekend mornings
  • Kim Quintero, WYFF News 4 at 6 and 11 Weekend

Sports anchors

  • Geoff Hart, sports director
  • Mike Giordano, weekends


  • John Eby, WYFF News 4 Reporter
  • Kisha Foster, WYFF News 4 Reporter
  • Mandy Gaither, WYFF News 4 Reporter
  • Mike McCormick, WYFF News 4 Reporter
  • Sean Muserallo, WYFF News 4 Reporter
  • Myra Ruiz, WYFF News 4 Reporter
  • Tim Waller, WYFF News 4 Reporter
  • Jimmy Watt, WYFF News 4 Traffic Reporter
  • Nikole Killion, Hearst Washington Bureau Reporter
  • Sally Kidd, Hearst Washington Bureau Reporter

Past personalites

  • Jeff Abell, reporter (now at WBFF-TV Baltimore, Maryland)
  • Mark Allen, weekend news anchor/reporter
  • James Baker, news anchor
  • Chuck Bell, meteorologist (now at WRC-TV Washington, DC)
  • Sterlin Benson, news anchor (now Sterlin Benson Webber)
  • Judy Booker, meteorologist (now at rival WSPA-TV)
  • Kim Brittan, news anchor
  • Carl Clark, news anchor (later went to rival WSPA-TV)
  • Kevin Coakley, news anchor
  • Marc Cox, news anchor (now at KMOV-TV, St. Louis)
  • Norvin Duncan, news anchor (D)
  • Monty DuPuy, meteorologist
  • Annette Estes, news anchor (came from rival WSPA-TV)
  • Stephany Fisher, news reporter (now at WGCL-TV Atlanta)
  • Terrie Foster, reporter (now at WLOS-TV)
  • Charlie Gertz, meteorologist (D)
  • Todd Gladfelter, meteorologist
  • Erin Hartness, reporter (now at WRAL-TV)
  • J.D. Hayworth, sports anchor (later a former Arizona congressman)
  • Sto Hoyle, meteorologist
  • Liza Hughes, reporter
  • Elise Hu, reporter (now at KVUE-TV)
  • Paul Johnson, sports reporter
  • Sharon Johnson, news anchor/reporter
  • Kimberly Lohman, reporter
  • Bob Mihalic, weekend sports anchor
  • Stan Olenik, sports reporter (came from rival WSPA-TV)
  • Dave Patridge, news anchor
  • Jim Phillips, sports director (D)
  • Patrick Rockey, news reporter, meteorologist
  • Stacy Sager, reporter/anchor/dancer
  • Mike Seidel, meteorologist (now at The Weather Channel)
  • Jonathan Serrie, news reporter (now in Atlanta for Fox News)
  • Marty Snider, sports reporter (now at NBC Sports and TNT Sports)
  • Marv Starks, education reporter (D)
  • Fred Steppe, sports reporter (now at WLTZ-TV)
  • Barbara Sloan, news anchor
  • Kenn Sparks, news anchor (now at BMW)
  • Steven Stock, news reporter (now in Florida)
  • Bob Townsend, news reporter and anchor (now retired in Charleston, SC
  • Stephanie Trotter, news reporter and anchor (still fills in at WYFF and writes for Talk Greenville)
  • Tyler Suiters, sports, weekend sports anchor (now at KOCO-TV)
  • Jennifer Valdez, meteorologist (now at WGCL-TV, Atlanta, GA)
  • Valerie Voss, meteorologist
  • Lizz Walker, weekend anchor (later went to rival WHNS and now at Charter Communications)
  • Brad Willis, news reporter [1]
  • Jim Wogan, sports reporter, now at WATE-TV, Knoxville


News/Station Presentation

Newscast Titles

  • The Night Report (1953-late 1960s)
  • 24 Hours (late 1960s-early 1970s)
  • The News Scene (1970s)
  • The Scene at Six/The Scene at Eleven (1970s-1980)
  • NewsCenter 4 (1980-1989)
  • News 4 (1989-2000)
  • WYFF News 4 (2000-present)

Station Slogans

  • Carolina's All Color Television Station (1960s)
  • Carolina's Number One News Team (1970s-early 1980s)
  • Where The News Comes First (early 1980s)
  • News for the Nineties, News 4 right now! (1990-1991)
  • Carolina's News Channel (1993-2000)
  • Live, Local, Breaking News (2000-present)
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Digital television

WYFF broadcasts in digital only, effective June 12, 2009.[2]

WYFF 4 WeatherPlus had been offered on WYFF's digital feed as digital subchannel 4.2; the national NBC Weather Plus network has ended operation as of December 1, 2008.

WYFF temporarily broadcast digitally on channel 59, which is in the range of channels that is to become vacant after the digital television conversion is complete. When analog broadcasts ended, WYFF moved to channel 36 (formerly occupied by the analog signals of co-channel WCNC-TV in Charlotte and WATL in Atlanta).[3] WYFF's digital signal will continue to display as 4.1, its existing virtual channel number, but all ATSC tuners must be re-scanned to find it on 36 instead of 59.

External links


  1. ^ Huff, Jr., Archie Vernon, Greenville: The History of the City and County in the South Carolina Piedmont, University of South Carolina Press, Columbia, S.C., 1995, Library of Congress card number 95-4363, ISBN 1-57003-045-6, page 391.
  2. ^
  3. ^ FCC DTV status report for WYFF


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