|When in Rome|
Theatrical release poster
|Directed by||Mark Steven Johnson|
|Produced by||Mark Steven Johnson
|Written by||Mark Steven Johnson
|Music by||Christopher Young|
|Editing by||Ryan Folsey|
|Distributed by||Touchstone Pictures|
|Release date(s)||January 29, 2010|
|Running time||91 Mins.|
When in Rome is a romantic comedy film directed by Mark Steven Johnson, co-written by Johnson, David Diamond and David Weissman, and starring Kristen Bell and Josh Duhamel. It premiered in the United States on January 29, 2010.
A successful and single Guggenheim art curator Beth (Kristen Bell) is at a point in her life where love seems like a luxury she just can't afford. Years of waiting for that perfect romance has made Beth bitter. One day, she goes to Rome to attend her younger sister's impulsive wedding. While there, she picks up coins from a reputed “fountain of love” (probably based on the Trevi Fountain). Almost immediately thereafter, she is pursued back to New York by a band of aggressive suitors whose coins she took, including a diminutive sausage magnate (Danny DeVito), a lanky street magician (Jon Heder), a doting painter (Will Arnett), and a narcissistic male model (Dax Shepard). Meanwhile, a smitten reporter (Josh Duhamel) does his best to convince Beth that true love isn't just a topic of fairy tales and romance novels.
The film has received negative reviews from critics. Review aggretator Rotten Tomatoes reported that 17% of critics gave the film positive reviews based on 66 reviews with an average score of 3.4/10.  Its consenus states that "A pair of young, attractive leads can't overcome When in Rome's reliance on unfunny gags and threadbare rom-com clichés." Another review aggretator, Metacritic, which assigns a weighted average of 0-100 of the top reviews from mainstream critics, gave the film a "generally unfavorable" score of 25% from 24 reviews. 
Despite negative reviews, James Berardinelli of ReelViews gave the film a fair review of 2.5/4 stars, claiming, "The saving grace of the otherwise generic product is that Bell's vivacity and Duhamel's rakish charm allow the viewer to root for them, even if sometimes that rooting goes so far as to wish the script would serve the couple better than it does." 
The film was released on January 29, 2010, and opened at #3 with $12,350,041 in United States and Canada. It opened in 2456 theaters, with an average of $5,029 per theater. The film has grossed $32,076,747 domestically as of March 14, 2010.