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When in Rome

Theatrical release poster
Directed by Mark Steven Johnson
Produced by Mark Steven Johnson
Gary Foster
Andrew Panay
Written by Mark Steven Johnson
David Diamond
David Weissman
Starring Kristen Bell
Josh Duhamel
Will Arnett
Jon Heder
Dax Shepard
Danny DeVito
Anjelica Huston
Music by Christopher Young
Cinematography John Bailey
Editing by Ryan Folsey
Distributed by Touchstone Pictures
Release date(s) January 29, 2010 (2010-01-29)
Running time 91 Mins.
Country United States
Language English
Budget $20,899,000

When in Rome is a romantic comedy film directed by Mark Steven Johnson, co-written by Johnson, David Diamond and David Weissman, and starring Kristen Bell and Josh Duhamel. It premiered in the United States on January 29, 2010.



A successful and single Guggenheim art curator Beth (Kristen Bell) is at a point in her life where love seems like a luxury she just can't afford. Years of waiting for that perfect romance has made Beth bitter. One day, she goes to Rome to attend her younger sister's impulsive wedding. While there, she picks up coins from a reputed “fountain of love” (probably based on the Trevi Fountain). Almost immediately thereafter, she is pursued back to New York by a band of aggressive suitors whose coins she took, including a diminutive sausage magnate (Danny DeVito), a lanky street magician (Jon Heder), a doting painter (Will Arnett), and a narcissistic male model (Dax Shepard). Meanwhile, a smitten reporter (Josh Duhamel) does his best to convince Beth that true love isn't just a topic of fairy tales and romance novels.[1]



  • Filming took place in New York.[1]
  • To promote the film, Don Johnson and Jon Heder co-hosted WWE's Monday night RAW on January 18th 2010.
  • 3OH!3 based their music video for "Starstrukk Remix" featuring Katy Perry on When In Rome. The video features 3OH!3 reaching into a wishing fountain and grabbing its coins and later being attacked by the girls whose coins were thrown in. The song will be featured in previews for the movie as well as the soundtrack.
  • Friday Night Boys used clips from the movie in their music video for "Stupid Love Letter", which was featured on the movie soundtrack and in some of the previews for the movie.


The film has received negative reviews from critics. Review aggretator Rotten Tomatoes reported that 17% of critics gave the film positive reviews based on 66 reviews with an average score of 3.4/10. [7] Its consenus states that "A pair of young, attractive leads can't overcome When in Rome's reliance on unfunny gags and threadbare rom-com clichés."[7] Another review aggretator, Metacritic, which assigns a weighted average of 0-100 of the top reviews from mainstream critics, gave the film a "generally unfavorable" score of 25% from 24 reviews. [8]

Despite negative reviews, James Berardinelli of ReelViews gave the film a fair review of 2.5/4 stars, claiming, "The saving grace of the otherwise generic product is that Bell's vivacity and Duhamel's rakish charm allow the viewer to root for them, even if sometimes that rooting goes so far as to wish the script would serve the couple better than it does." [9]


Box office

The film was released on January 29, 2010, and opened at #3 with $12,350,041 in United States and Canada. It opened in 2456 theaters, with an average of $5,029 per theater.[10] The film has grossed $32,076,747 domestically as of March 14, 2010. [11]


  1. ^ a b c d e Michael Fleming (2008-03-23). "Duo set for 'Rome'". Variety. Retrieved 2008-04-23. 
  2. ^ a b c Borys Kit (2008-03-27). "Will Arnett joins 'Rome'". The Hollywood Reporter. Retrieved 2008-04-23. 
  3. ^ Bryon Perry (2008-04-23). "Alexis Dziena". Variety. Retrieved 2008-07-11. 
  4. ^ Borys Kit, Carolyn Giardina (2008-04-13). "Danny DeVito jumps into 'Rome'". The Hollywood Reporter. Retrieved 2008-04-23. ,
  5. ^ "Don Johnson's road leads to "Rome"". Reuters. 2008-08-10. Retrieved 2008-08-12. 
  6. ^ "When In Rome on IMDB". 
  7. ^ a b "When in Rome Movie Reviews, Pictures". Metacritic. IGN Entertainment. Retrieved 2010-1-30. 
  8. ^ "When in Rome (2010): Reviews". Metacritic. CNET Networks. Retrieved 2010-1-30. 
  9. ^ Berardinelli, James (2010-1-29). "When in Rome - A movie review by James Berardinelli". ReelViews. Retrieved 2010-1-30. 
  10. ^ "Daily Box Office for Friday, January 29, 2010". Box Office Mojo. Internet Movie Database. January 29, 2010. Retrieved January 29, 2010. 
  11. ^ When In Rome (2010) - Box Office Mojo

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