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Wicked Weasel
Type Proprietary company
Founded 1994
Headquarters Byron Bay, Australia
Industry Retail
Products Swimwear, underwear

Wicked Weasel is an Australian[1] company that manufactures "risque" swimwear and lingerie for women.[2]

The company was founded in 1994 by Peter Gifford, formerly the bass player for Midnight Oil,[3] and named after his girlfriend's nickname. Initially, the company's products were trial marketed to Melbourne area strippers. The first store was opened in Cairns in 1995, and moved to Byron Bay the following year, where it the company has remained since. Additional stores at Bondi and in Melbourne were unsuccessful, and were closed in 1998. The following year, 1999, Wicked Weasel went online, the first Australian swimwear maker to do so. By 2003, it was the largest Australian retailer of clothing via the internet.[4] As of 2007, the website receives over 100,000 unique visitors per day.[3]

See-through, white mesh bikini


External links

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