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Woodworm Cricket Company is a sports equipment and apparel company specialising in cricket. The company markets cricket bats as well as a full range of other cricket equipment, and have also recently branched out into golfwear.

The company's stated goal was "to create a revolutionary bat, one which not only would appeal to the eye as something entirely new, but offer real playing and performance benefits".

Woodworm quickly became one of the most instantly recognisable cricket brands, thanks to bright green, yellow and orange stickers and the cutaway edges on their bats, and the flamboyant nature of their contracted professionals. However, in October 2008, the company was forced to terminate the lifetime contracts of their two highest profile stars, Kevin Pietersen and Andrew Flintoff, after running into financial difficulties.[1][2]

Contents

History

In 2002, Joe Sillet was hunting in his garage for a bat having just been drafted for his local club's second team. The only one he could find had a bad case of woodworm, and to repair the damage, Joe carved out small curves towards the top of the bat, finishing it by hand. In the match, using his oddly shaped bat, he scored a century, and it was at that point Joe decided to found The Woodworm Cricket Company, with its now famous shaped bats.

With the backing of investment bankers, Joe launched The Woodworm Cricket Company. The company sold just over 200 in its first year of trading. By 2005, this had rocketed to over 15,000, propelled with sponsorship of big name players such as Freddie Flintoff and Kevin Pietersen.

In 2007, the company branched out into golf clothes, sponsoring Ernie Els amongst other players.

By 2008, however, it was clear that the company was financially struggling, and in October that year, the company went into administration, from where it was purchased by Sports PLC, trading as The Sports HQ [3].

Bats

  • The Wand
  • The Torch
  • The Flame
  • The Globe
  • Hard Drive
  • Mega Bite
  • Satellite
  • iBat
  • Firewall

Endorsements

The following players have endorsement deals with Woodworm:

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Cricket

Golf

References

External links


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