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Yahoo! Inc.
Type Public (NASDAQYHOO)
Founded Santa Clara, California
(March 1, 1995)
Founder(s) Jerry Yang
David Filo
Headquarters 701 First Avenue
Sunnyvale, California,
United States
Area served Worldwide
Key people Carol Bartz (CEO)
Roy J. Bostock (Chairman)
Jerry Yang (Co-founder)
David Filo (Co-founder)
Industry Internet, Computer software
Products See list of Yahoo products.
Revenue $ 6.460 billion (2009)[1]
Operating income $ 3.589 billion (2009)[1]
Net income $ 597.99 million (2009)[1]
Total assets $ 14.936 billion (2009)[1]
Total equity $ 12.493 billion (2009)[1]
Employees 13,900 (Q4 2009)[2]
Subsidiaries List of acquisitions by Yahoo!

Yahoo! Inc. (NASDAQYHOO) is an American public corporation headquartered in Sunnyvale, California, (in Silicon Valley), that provides Internet services worldwide. The company is perhaps best known for its web portal, search engine (Yahoo! Search), Yahoo! Directory, Yahoo! Mail, Yahoo! News, advertising, online mapping (Yahoo! Maps), video sharing (Yahoo! Video), and social media websites and services. As of January, 2010, Yahoo held the world's largest market share in online display advertising. JP Morgan put the company’s US market share for display ads at 17%, well ahead of No. 2 Microsoft at 11% and AOL at 7%.[3]

Yahoo! was founded by Jerry Yang and David Filo in January 1994 and was incorporated on March 1, 1995. On January 13, 2009, Yahoo! appointed Carol Bartz, former executive chairperson of Autodesk, as its new chief executive officer and a member of the board of directors.[4]

According to Web traffic analysis companies (including, comScore,[5] Alexa Internet,[6] Netcraft,[7] and Nielsen ratings[8]), the domain attracted at least 1.575 billion visitors annually by 2008.[9] The global network of Yahoo! websites receives 3.4 billion page views per day on average as of October 2007.


History and growth

Early history (1994–1999)

Yahoo! co-founders Jerry Yang (left) and David Filo (right)

In January 1994, Jerry Yang and David Filo were Electrical Engineering graduate students at Stanford University. In April 1994, "Jerry and David's Guide to the World Wide Web" was renamed "Yahoo!", for which the official backronym is "Yet Another Hierarchical Officious Oracle".[10][11] Filo and Yang said they selected the name because they liked the word's general definition, which comes from Gulliver's Travels by Jonathan Swift: "rude, unsophisticated and uncouth".[12] Its URL was[13]

The Yahoo! domain was created on January 18, 1995.[14] Yang and Filo realized their website had massive business potential, and on March 1, 1995, Yahoo! was incorporated.[15] On April 5, 1995, Michael Moritz of Sequoia Capital provided Yahoo! with two rounds of venture capital, raising approximately $3 million.[16][17] On April 12, 1996, Yahoo! had its initial public offering, raising $33.8 million, by selling 2.6 million shares at $13 each.

Like many web search engines and web directories, Yahoo! diversified into a web portal. In the late 1990s, Yahoo!, MSN, Lycos, Excite and other Web portals were growing rapidly. Web portal providers rushed to acquire companies to expand their range of services, in the hope of increasing the time a user stayed at the portal.

On March 8, 1997, Yahoo! acquired online communications company Four11. Four11's webmail service, RocketMail, became Yahoo! Mail. Yahoo! also acquired and turned it into Yahoo! Games. Yahoo! then acquired direct marketing company Yoyodyne Entertainment, Inc. on October 12. On March 8, 1998, Yahoo! launched Yahoo! Pager,[18] an instant messaging service that was renamed Yahoo! Messenger a year later. On January 28, 1999, Yahoo! acquired web hosting provider GeoCities. Another company Yahoo! acquired was eGroups, which became Yahoo! Groups after the acquisition on June 28, 2000.

When acquiring companies, Yahoo! often changed the relevant terms of service. For example, they claimed intellectual property rights for content on their servers, unlike the companies they acquired. As a result, many of the acquisitions were controversial and unpopular with users of the existing services.

Yahoo! headquarters in Sunnyvale

Dot-com bubble (2000–2001)

Yahoo! stock doubled in price in the last month of 1999.[19] On January 3, 2000, at the height of the Dot-com boom, Yahoo! stocks closed at an all-time high of $118.75 a share. Sixteen days later, shares in Yahoo! Japan became the first stocks in Japanese history to trade at over ¥100,000,000, reaching a price of ¥101.4 million ($94,780 at that time).[20]

On February 7, 2000, the Yahoo! domain was brought to a halt for a few hours as it was the victim of a distributed denial of service attack (DDoS).[21] On the next day, its shares rose about $16, or 4.5 percent as the failure was blamed on hackers rather than on an internal glitch, unlike a fault with eBay earlier that year.

During the dot-com boom, the cable news station CNBC also reported that Yahoo! and eBay were discussing a 50/50 merger.[22] Although the merger never materialized the two companies decided to form a marketing/advertising alliance six years later in 2006.[23]

On June 26, 2000, Yahoo! and Google signed an agreement which retained Google as the default worldwide-web search engine for Yahoo! following a beta trial in 1999.[24]

Post dot-com bubble (2002–2009)

Yahoo! was one of the surviving large Internet companies after the dot-com bubble burst. Nevertheless, on September 26, 2001, Yahoo! stocks closed at a five-year low of $4.06 (split-adjusted).

Yahoo! formed partnerships with telecommunications and Internet providers to create content-rich broadband services to compete with AOL. On June 3, 2002, SBC and Yahoo! launched a national co-branded dial-up Internet access service.[25] In July 2003, BT Group Openworld announced an alliance with Yahoo!.[26] On August 23, 2005, Yahoo! and Verizon Communications launched an integrated DSL service.[27]

In late 2002, Yahoo! began to bolster its search services by acquiring other search engines. In December 2002, Yahoo! acquired Inktomi Corporation. In February 2005, Yahoo! acquired Konfabulator and rebranded it Yahoo! Widgets,[28] a desktop application and in July 2003, it acquired Overture Services, Inc. and its subsidiaries AltaVista and AlltheWeb. On February 18, 2004, Yahoo! dropped Google-powered results and returned to using its own technology to provide search results.

In 2004, in response to Google's release of Gmail, Yahoo! upgraded the storage of all free Yahoo! Mail accounts from 4 MB to 1 GB, and all Yahoo! Mail Plus accounts to 2 GB. On July 9, 2004, Yahoo! acquired e-mail provider Oddpost to add an Ajax interface to Yahoo! Mail.[29] On October 13, 2005, Yahoo! and Microsoft announced that Yahoo! Messenger and MSN Messenger would become interoperable. In 2007, Yahoo! took out the storage meters, thus allowing users unlimited storage.

Yahoo! continued acquiring companies to expand its range of services, particularly Web 2.0 services. Yahoo! Launchcast became Yahoo! Music on February 9, 2005. On March 20, 2005, Yahoo! purchased photo sharing service Flickr.[30] On March 29, 2005, the company launched its blogging and social networking service Yahoo! 360°. In June 2005, Yahoo! acquired, a service based on RSS feed aggregation. Yahoo! then bought online social event calendar on October 4, 2005. Yahoo! acquired social bookmark site on December 9, 2005 and then playlist sharing community Webjay on January 9, 2006.

On August 27, 2007, Yahoo! released a new version of Yahoo! Mail. It adds Yahoo! Messenger integration. (which includes Windows Live Messenger due to the networks' federation) and free text messages (not necessarily free to the receiver) to mobile phones in the U.S., Canada, India and the Philippines.[31]

On January 29, 2008, Yahoo! announced that the company was laying off 1,000 employees as the company had suffered severely in its inability to effectively compete with industry search leader Google. The cuts represent 7 percent of the company's workforce of 14,300. Employees are being invited to apply for an unknown number of new positions that are expected to open as the company expands areas that promise faster growth.[32]

In February, 2008, Yahoo! acquired Cambridge, Massachusetts-based Maven Networks, a supplier of internet video players and video advertising tools, for approx. $160 million.

Yahoo! announced on November 17, 2008 that Yang would be stepping down as CEO.[33]

On December 10, 2008, Yahoo! began laying off 1,520 employees around the world as the company managed its way through the global economic downturn.[34] By carefully managing expenses, Yahoo! has remained one of the most profitable pure-Internet companies in the world[35] , and maintains billions of dollars on its balance sheet[36], despite continued "softness" in the advertising world.

Acquisition attempt by Microsoft

Microsoft and Yahoo! pursued merger discussions in 2005, 2006, and 2007, that were all ultimately unsuccessful. At the time, analysts were skeptical about the wisdom of a business combination.[37][38]

On February 1, 2008, after its friendly takeover offer was rebuffed by Yahoo!, Microsoft made an unsolicited takeover bid to buy Yahoo! for US$44.6 billion in cash and stock.[39][40] Days later, Yahoo! considered alternatives to the merger with Microsoft, including a merger with internet giant Google[41] or a potential transaction with News Corp.[42] However, on February 11, 2008, Yahoo! decided to reject Microsoft's offer as "substantially undervaluing" Yahoo!'s brand, audience, investments, and growth prospects.[43] As of February 22, two Detroit based pension companies have sued Yahoo! and their board of directors for breaching their duty to shareholders by opposing Microsoft's takeover bid and pursuing "value destructive" third-party deals.[44] In early March, Google CEO Eric Schmidt went on record saying that he was concerned that a potential MICROSOFT-Yahoo! merger might hurt the Internet by compromising its openness.[45] The value of Microsoft's cash and stock offer declined with Microsoft's stock price, falling to $42.2 billion by April 4.[46] On April 5, Microsoft CEO Steve Ballmer sent a letter to Yahoo!'s board of directors stating that if within three weeks they had not accepted the deal, Microsoft would approach shareholders directly in hopes of a electing a new board and moving forward with merger talks; this is known as a hostile takeover.[47] In response, Yahoo! stated on April 7 that they were not against a merger, but that they wanted a better offer. In addition, they stated that Microsoft's "aggressive" approach was worsening their relationship and the chances of a "friendly" merger.[48] Later the same day, Yahoo! stated that the original $45 billion offer was not acceptable.[48] Following this, there has been considerable discussion of having Time Warner's AOL and Yahoo! merge, instead of the originally proposed Microsoft deal.[49]

On May 3, 2008, Microsoft withdrew the offer. During a meeting between Ballmer and Yang, Microsoft had offered to raise its offer by $5 billion to $33 per share, while Yahoo! demanded $37. One of Ballmer's lieutenants suggested that Yang would implement a poison pill to make the takeover as difficult as possible, saying "They are going to burn the furniture if we go hostile. They are going to destroy the place."[50][51]

Analysts say that Yahoo!'s shares, which closed at $28.67 on May 2, are likely to drop below $25 and perhaps as low as $20 on May 5, which would put significant pressure on Yang to engineer a turnaround of the company. Some suggest that institutional investors would file lawsuits against Yahoo!'s board of directors for not acting in shareholder interest by refusing Microsoft's offer.[52][53]

On May 5, 2008, following Microsoft's withdrawal Yahoo!'s stock plunged some 15% lower to $23.02 in Monday trading and trimmed about $6 billion off of its market capitalization.[54]

After Microsoft's failed bid to acquire Yahoo!, Microsoft is rumored to be looking at acquiring LiveDoor, a leading Japanese portal and the leading blogging service in Japan, to strengthen its position against Yahoo! Japan.

On June 12, 2008, Yahoo announced that it had ended all talks with Microsoft about purchasing either part of the business (the search advertising business) or all of the company. Talks had taken place the previous weekend (June 8), during which Microsoft allegedly told Yahoo that it was no longer interested in a purchase of the entire company at the price offered earlier -- $33/share. Also on June 12, Yahoo announced a non-exclusive search advertising alliance with Google.[55] Upon this announcement, many executives and senior employees have announced their plans to leave the company as it appears that they have lost confidence in Yahoo's strategies. According to market analysts, these pending departures are also impacting Wall Street's perception of the company.[56]

On July 7, 2008, Microsoft said it would reconsider proposing another bid for Yahoo if the company's nine directors were ousted at the annual meeting scheduled to be held on August 1, 2008. Microsoft believes it would be able to better negotiate with a new board.[57]

Billionaire investor Carl Icahn, calling the current board irrational in its approach to talks with Microsoft, launched a proxy fight to replace Yahoo's board. On July 21, 2008 Yahoo settled with Carl Icahn, agreeing to appoint him and two allies to an expanded board.

On November 20, 2008, almost 10 months after Microsoft's initial offer of $33 per share, Yahoo's stock (YHOO) dropped to a 52-week low, trading at only $8.94 per share.[58]

On November 30, 2008, Microsoft offered to buy Yahoo's Search business for $20 billion.[59]

On July 29, 2009, it was announced with a 10 year deal that Microsoft will have full access to Yahoo search engine to be used in Microsoft future projects for its search engine Bing.[60] Under the deal, Microsoft was not required to pay any cash up front to Yahoo. The day after the deal was announced, Yahoo's share price declined more than 10% to $15.14, about 60% lower than Microsoft's takeover bid a year earlier.

Change in direction under Carol Bartz

Yahoo! has tried to change its direction since chief executive Carol Bartz replaced co-founder Jerry Yang in January 2009.[61]

In July, Microsoft and Yahoo! agreed to a deal that will see Yahoo!'s websites use both Microsoft's search technology and search advertising. Yahoo! in turn will become the sales team for banner advertising for both companies. While Microsoft will provide algorithmic search results, Yahoo! will control the presentation and personalization of results for searches on its pages. This deal is not expected to be finalised before spring 2010 and is awaiting regulatory approval.

On July 21, 2009, Yahoo! launched a new version of its front page, called Metro. The new page allows users to customize it through the prominent "My Favorites" panel on the left side and integrate third-party web services and launch them within one page. Such applications include pages of Netflix, E-trade, Facebook, and other sites.[62]

Products and services

Yahoo! provides a wide array of internet services that cater to most online activities. It operates the web portal which provides content including the latest news, entertainment, and sports information, and gives users quick access to other Yahoo! services like Yahoo! Mail, Yahoo! Maps, Yahoo! Finance, Yahoo! Groups and Yahoo! Messenger. The majority of the product offerings are available globally in more than 20 languages.

Storing personal information

As of December 11, 2007, Google and Microsoft's Bing "store personal information for 18 months" and Yahoo! and AOL (Time Warner) "retain search requests for 13 months".[63]


Yahoo! provides internet communication services such as Yahoo! Messenger and Yahoo! Mail, the largest e-mail service in the world, with almost half the market share.[64] In March 2007, Yahoo! announced that their e-mail service would offer unlimited storage beginning May 2007.[65]

Yahoo! Mail premium service MailPlus provides additional functionality including POP/SMTP access to Yahoo! Mail accounts, although such functionality is already provided for free by Yahoo! competitor Gmail. Some MailPlus subscribers have reported difficulties in successfully cancelling their subscriptions, which are automatically renewed and paid by credit card. Although other areas of the MailPlus web interface appear to function correctly, a blank page appears when users select "cancel service" from the list of options to manage the service. It is unknown whether this is an accidental oversight by Yahoo! programmers, or a deliberate attempt to retain MailPlus subscription cash flows.

Yahoo! also offers social networking services and user-generated content in products such as My Web, Yahoo! Personals, Yahoo! 360°, Delicious, Flickr, and Yahoo! Buzz.

Yahoo! Photos was shut down on September 20, 2007 in favor of Flickr. On October 16, 2007, Yahoo! announced that they will no longer provide support or perform bug fixes on Yahoo! 360° as they intend to abandon it in early 2008 in favor of a "universal profile" that will be similar to their Mash experimental system.[66]


Yahoo! partners with hundreds of premier content providers in products such as Yahoo! Sports, Yahoo! Finance, Yahoo! Music, Yahoo! Movies, Yahoo! News, Yahoo! Answers and Yahoo! Games to provide media contents and news. Yahoo! also provides a personalization service, My Yahoo!, which enables users to collect their favorite Yahoo! features, content feeds, and information into a single page.

On March 31, 2008 Yahoo! launched web portal another Yahoo! property dedicated to women between the ages of 25 and 54. Yahoo! called this demographic underserved by current Yahoo! properties.

Co-branded Internet services

Yahoo! has developed partnerships with different broadband providers such as AT&T (via BellSouth & SBC), Verizon Communications, Rogers Communications and British Telecom, offering a range of free and premium Yahoo! content and services to subscribers.


Yahoo! Mobile includes services for on-the-go messaging, such as email, instant messaging, and mobile blogging; information, such as search and alerts; and fun and games, including ring tones, mobile games, and Yahoo! Photos for camera phones. These require software to be installed on the user's device.


Yahoo! introduced its Internet search system, called oneSearch, developed for mobile phones on March 20, 2007. The company's officials stated that in distinction from ordinary Web searches, Yahoo!'s new service presents a list of actual information, which may include: news headlines, images from Yahoo!'s Flickr photos site, business listings, local weather and links to other sites. Instead of showing only, for example, popular movies or some critical reviews, oneSearch lists local theaters that at the moment are playing a certain movie, user ratings and news headlines regarding the movie. A zip code or city name is required for Yahoo! oneSearch to start delivering local search results.

The results of a Web search are listed on a single page and are prioritized into categories. The list of results is based on calculations that Yahoo! computers make on certain information the user is seeking.[67]

Yahoo! has announced they also plan to adopt Novarra's mobile content transcoding service for the oneSearch platform.[68]


Yahoo! offers commerce services such as Yahoo! Shopping, Yahoo! Autos, Yahoo! Real Estate and Yahoo! Travel, which enables users to gather relevant information and make commercial transactions and purchases online. In addition, Yahoo! offers an e-commerce platform called Yahoo! Merchant Solutions (also known as Yahoo! Store) and hosts more Top 500 internet retailers than any other hosted e-commerce solution. Yahoo! Auctions were discontinued in 2007 except for Asia.[69]

Small business

Yahoo! provides services such as Yahoo! Domains, Yahoo! Web Hosting, Yahoo! Merchant Solutions, Yahoo! Business Email, and Yahoo! Store to small business owners and professionals allowing them to build their own online stores using Yahoo!'s tools.

Yahoo! also offers HotJobs to help recruiters find the talent they seek.


Yahoo! Search Marketing provides services such as Sponsored Search, Local Advertising, and Product/Travel/Directory Submit that let different businesses advertise their products and services on the Yahoo! network. Yahoo! Publisher Network is an advertising tool for online publishers to place advertisements relevant to their content to monetize their websites.[70]

Yahoo! launched its new Internet advertisement sales system on February 5, 2007 called Panama. It allows advertisers to bid for search terms based on their popularity to display their ads on search results pages. The system takes bids, ad quality, click-through rates and other factors into consideration in determining how ads are ranked on search results pages. Through Panama, Yahoo! aims to provide more relevant search results to users, a better overall experience, as well as increase monetization—to earn more from the ads it shows.[71]

On April 7, 2008, Yahoo! announced APT from Yahoo!, which was originally called AMP! from Yahoo![72], an online advertising management platform.[73] The platform seeks to simplify advertising sales by unifying buyer and seller markets. The service was launched in September 2008.[74]

Yahoo! Next

Yahoo! Next is an incubation ground for future Yahoo! technologies currently in their beta testing phase. It contains forums for Yahoo! users to give feedback to assist in the development of these future Yahoo! technologies. it was created by Jerry Page and David Shin.

Yahoo! BOSS

Yahoo! Search BOSS is a new service that allows developers to build search applications based on Yahoo!'s search technology.[75] Early Partners in the program include Hakia, Me.dium, Delver, Daylife and Yebol.[76]

Yahoo! Meme

Yahoo! Meme is a beta social service, similar to the popular social networking site Twitter.

Revenue model

About 88% of total revenues for the fiscal year 2006 came from marketing services. The largest segment of it comes from search advertising, where advertisers bid for search terms to display their ads on the search results, on average Yahoo! makes 2.5 cents to 3 cents from each search. With the new search advertising system "Panama" Yahoo! aims to increase revenue generated from search.[77]

Other forms of advertising which bring in revenue for Yahoo! include display and contextual advertising.

Working with comScore, The New York Times found that Yahoo! is able to collect far more data about Web users than its competitors from its Web sites and its advertising network. By one measure, on average Yahoo! had the potential in December 2007 to build a profile of 2,500 records per month about each of its visitors.[78]

Criticism and controversy

Nazi memorabilia controversy

In 2000, Yahoo! was taken to court in France by parties seeking to prevent French citizens from purchasing memorabilia relating to the Nazi Party. Yahoo! France had already instituted policies preventing the sale of Nazi memorabilia on its site, and prohibiting Nazi-based discussions on its message boards, but the parties sought to have Yahoo! introduce censorship technology to block French citizens from accessing similar material on Yahoo! websites in countries where local laws permitted Nazi related auctions/discussions.[79]

Yahoo! paid inclusion controversy

In March 2004, Yahoo! launched a paid inclusion program whereby commercial websites are guaranteed listings on the Yahoo! search engine after payment.[80] This scheme is lucrative, but has proved unpopular both with website marketers (who are reluctant to pay), and the public (who are unhappy about the paid-for listings being indistinguishable from other search results).[81] As of October 2006, Paid Inclusion doesn't guarantee any commercial listing, it only helps the paid inclusion customers, by crawling their site more often and by providing some statistics on the searches that led to the page and some additional smart links (provided by customers as feeds) below the actual url.

Adware and spyware

Yahoo! has also been criticized for providing ads via the Yahoo ad network to companies who display them through spyware and adware which display on-screen pop-ups, generated from adware that a user may have installed on their computer without realizing it, sometimes by accepting online offers to download software to fix computer clocks or improve computer security, add browser enhancements, etc. As an example, users who have allowed their machine to become infected with spyware will see advertising pop-ups generated from advertising distributor Walnut Ventures, who had a direct partnership with Direct Revenue.[82][83]

Work in the People's Republic of China

While technologically and financially you [Yahoo] are giants, morally you are pygmies[84]

Tom Lantos, chairman of the House Foreign Affairs Committee (2007)

Yahoo!, along with Google China, Microsoft, Cisco Systems, AOL, Skype, Nortel and others, has cooperated with the Chinese government in implementing a system of internet censorship in mainland China.

Unlike Google or Microsoft, which keep confidential records of its users outside mainland China, Yahoo! stated that the company will not protect the privacy and confidentiality of its Chinese customers from the authorities.[85]

Human rights advocates such as Human Rights Watch and media groups such as Reporters Without Borders state that it is "ironic that companies whose existence depends on freedom of information and expression have taken on the role of censor."[86]

Imprisonment of Chinese dissidents

Shi Tao

In September 2005, Reporters Without Borders reported the following story. In April 2005, Shi Tao, a journalist working for a Chinese newspaper, was sentenced to 10 years in prison by the Changsha Intermediate People's Court of Hunan Province, China (First trial case no. 29), for "providing state secrets to foreign entities". The "secrets" were a brief list of censorship orders he sent from a Yahoo! Mail account to the Asia Democracy Forum before the anniversary of the Tiananmen Square Incident.[87]

The verdict as published by the Chinese government stated the following. Shi Tao had sent the email through an anonymous Yahoo! account. Yahoo! Holdings (the Hong Kong subsidiary of Yahoo) told the Chinese government that the IP address used to send the email was registered by the Hunan newspaper that Shi Tao worked for. Police went straight to his offices and picked him up.

In February 2006, Yahoo! General Counsel submitted a statement to the U.S. Congress in which Yahoo! denied knowing the true nature of the case against Shi Tao.[88] In April 2006, Yahoo! Holdings (Hong Kong) was investigated by Hong Kong's Privacy Commissioner for Personal Data.

On 2 June 2006, the union representing journalists in the UK and Ireland (National Union of Journalists) called on its 40,000 members to boycott all Yahoo! Inc. products and services to protest the Internet company's reported actions in China.[89]

In July 2007, evidence surfaced detailing the warrant which the Chinese authorities sent to Yahoo! officials, highlighting "State Secrets" as the charge against Shi Tao. The warrant requests "Email account registration information for, all login times, corresponding IP addresses, and relevant email content from February 22, 2004 to present."[90][91][92] Analyst reports and human rights organizations have said that this evidence directly contradicts Yahoo!'s testimony before the U.S. Congress in February 2006.[93]

Yahoo! contends it must respect the laws of governments in jurisdictions where it is operating.

Li Zhi

Criticism of Yahoo! intensified in February 2006 when Reporters Without Borders released Chinese court documents stating that Yahoo! aided Chinese authorities in the case of dissident Li Zhi. In December 2003 Li Zhi was sentenced to 8 years imprisonment for "inciting subversion".

Sued in US court for outing Chinese dissident Wang Xiaoning

Wang Xiaoning is a Chinese dissident from Shenyang who was arrested by authorities of the People's Republic of China for publishing controversial material online.

In 2000 and 2001, Wang, who was an engineer by profession, posted electronic journals in a Yahoo! group calling for democratic reform and an end to single-party rule. He was arrested in September 2002 after Yahoo! assisted Chinese authorities by providing information. In September 2003, Wang was convicted of charges of "incitement to subvert state power" and sentenced to ten years in prison.[94]

On April 18, 2007, Xiaoning's wife Yu Ling sued Yahoo! under human rights laws in federal court in San Francisco, California, United States.[95] Wang Xiaoning is named as a plaintiff in the Yahoo! suit, which was filed with help from the World Organization for Human Rights USA. "Yahoo! is guilty of 'an act of corporate irresponsibility,'" said Morton Sklar, executive director of the group. "Yahoo! had reason to know that if they provided China with identification information that those individuals would be arrested."[96]

Yahoo!'s decision to assist China's authoritarian government came as part of a policy of reconciling its services with the Chinese government's policies. This came after China blocked Yahoo! services for a time. As reported in The Washington Post and many media sources:

The suit says that in 2001, Wang was using a Yahoo! e-mail account to post anonymous writings to an Internet mailing list. The suit alleges that Yahoo!, under pressure from the Chinese government, blocked that account. Wang set up a new account via Yahoo! and began sending material again; the suit alleges that Yahoo! gave the government information that allowed it to identify and arrest Wang in September 2002. The suit says prosecutors in the Chinese courts cited Yahoo!'s cooperation.[96]

Human rights organizations groups are basing their case on a 217-year-old U.S. law to punish corporations for human rights violations abroad, an effort the Bush administration has opposed:

In recent years, activists working with overseas plaintiffs have sued roughly two dozen businesses under the Alien Tort Statute, which the activists say grants jurisdiction to American courts over acts abroad that violate international norms. Written by the Founding Fathers in 1789 for a different purpose, the law was rarely invoked until the 1980s.[96]

On August 28, 2007, the World Organization for Human Rights sued Yahoo! for allegedly passing information (email and IP address) with the Chinese government that caused the arrests of writers and dissidents. The lawsuit was filed in San Francisco for journalists, Shi Tao, and Wang Xiaoning. Yahoo! stated that it supported privacy and free expression for it worked with other technology companies to solve human rights concerns.[97]

On November 6, 2007, the US congressional panel criticized Yahoo! for not giving full details to the House Foreign Affairs Committee the previous year, stating it had been "at best inexcusably negligent" and at worst "deceptive".[98]

Chatrooms and message boards

As a result of media scrutiny relating to Internet child predators and a lack of significant ad revenues, Yahoo!'s "user created" chatrooms were closed down in June 2005.[99] Yahoo! News' message board section was closed December 19, 2006, due to the trolling phenomenon.[100]

In 2009, it was discovered that Yahoo!'s message boards were prone to a vulnerability that allowed board participants to execute JavaScript on reader's computers as they searched the boards. Using this cross-site scripting bug, one could also grab a user's Yahoo! cookie, which could then be used to impersonate them online, even without their Yahoo! password. Yahoo! fixed the vulnerability in September 2009.[101]

Image search

On May 25, 2006, Yahoo!'s image search was criticized for bringing up sexually explicit images even when SafeSearch was on. This was discovered by a teacher who was intending to use the service with a class to search for "www". Yahoo!'s response to this was, "Yahoo! is aware of this issue and is working to resolve it as quickly as possible".[102]

Shark finning controversy

Yahoo! is a 40% owner of Alibaba, which facilitates the sale of shark-derived products.[103] After investing in Alibaba, Yahoo! executives were asked about this issue, and responded: "We know the sale of shark products is both legal in Asia and a centuries-old tradition. This issue is largely a cultural-practices one."[104] However, the "cultural" claim (which is pushed by the trade, as in this article about Disney continuing to offer shark's fin soup)[105] has been contested.[106] As a minority-owner of Alibaba, Yahoo! is not able to directly control that company's actions in China.

Closing Down Services

Closing down Geocities

Geocities was a popular web hosting service founded in 1994. At one point it was the 3rd most-browsed site on the World Wide Web.[107] Yahoo! purchased Geocities in 1999. Ten years later Yahoo! closed Geocities,[108] deleting millions of web pages in the process. A great deal of information was certainly lost but many of those sites & pages have been mirrored at the Internet Archive[109], "", and more.[110]

Closing down Yahoo! 360° beta

Yahoo! 360° was a popular blogging/social networking beta service launched in March 2005 by Yahoo!. On July 13, 2009 Yahoo closed it down.[111]

Closing Down Mash Beta

Yahoo! Mash beta was another social service closed after one year of operation. It never left Beta .[112]

Closing Down Yahoo Photos

Yahoo! Photos was shut down on September 20, 2007 in favor of Flickr

Closing down Yahoo! Tech

Yahoo! Tech is a web site that provides product information and setup advice to users. Yahoo! launched the web site in May 2006. On February 11, 2010 Yahoo announced that it will close down Yahoo! Tech on 11 March. The site thereafter will redirect users to Yahoo!'s technology news section.[113]

Other discontinued services

Other discontinued services include Farechase, My Web, Audio Search, Pets, Live, Kickstart, Briefcase, and Yahoo! for Teachers.[114] For Complete list of closed services see: List of other Yahoo! closed and defunct services

Yahoo subject of cyber attacks originating in China

Adobe and Yahoo appear to have been among the targets of cyber attacks originating in China that prompted Google Inc. to threaten to leave the Asian nation in a surprise announcement on January 12, 2010.[115]

Financial data

Financial data, US$ million[116]
Year 2003 2004 2005 2006 2007
Sales 1 625 3 574 5 258 6 426 6 969
EBITDA 453 1 000 1 505 1 066
Net Results 238 840 1 896 751 660
Staff 5 500 7 600 9 800 11 400

Yahoo! International

Yahoo! is known across the world with its multi-lingual interface. The site is available in over 20 languages, including English. The official directory for all of the Yahoo! International sites is

Each of the international sites are wholly-owned by Yahoo!, with the exception of Yahoo! Japan, in which it holds a 34.79% minority stake[1] and Yahoo!7 in Australia which is a 50-50 agreement between Yahoo! and The Seven Network. Historically, Yahoo! entered into joint venture agreements with Softbank for the major European sites (UK, France, Germany) and well as Korea and Japan. In November 2005, Yahoo! purchased the minority interests that Softbank owned in Europe and Korea.

Yahoo! holds a 40% stake in Alibaba, which manages a web portal in China using the Yahoo! brand name. Yahoo! in the USA does not have direct control over the operations of Alibaba, which operates as a completely independent company.

In 2008, Darren Petterson, business development director for Yahoo! Europe confirmed that Yahoo! was going to launch a Romanian version of their website by the end of the year,[117][118] however, due to the financial crisis at that time, those plans were frozen.[119] In February 2010, new reports appeared in the Romanian media claiming that the portal will finally launch by June the same year, as some services like Yahoo! Mail and Yahoo! Mobile are already translated into Romanian.[120][121]

Logos and themes

The first logo was used when the company was founded in 1995. It was red and had three icons on each side.[122]

The logo used on the main page used to be red with a black outline and shadow, but in May 2009, along with a new theme redesign, the logo was changed to purple with no outline or shadow.

Sometimes, the logo is abbreviated with Y!.[123]

Themes and page designs are different on some international Yahoo! home pages, such as Yahoo! Australia.

See also

Notes and references

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  2. ^ "Yahoo! Investor Relations: Frequently Asked Questions". Yahoo! Investor Relations'. Retrieved 2009-05-04. 
  3. ^ Yahoo Pitch to Advertisers: We Sell Ginormous Ads
  4. ^ Rob Hof (2009). "Confirmed: Carol Bartz Named Yahoo CEO: Can She Turn It Around?". Business Week. Retrieved 2009-01-14. 
  5. ^ "Fox Interactive Media Ranks #1 in Page Views; Yahoo! Sites Attract the Most Unique Visitors". comScore. Retrieved 2008-02-12. 
  6. ^ "Traffic History Graph for". Alexa Internet. Retrieved 2008-02-06. 
  7. ^ "Current Web Traffic stats for Yahoo". Netcraft. Retrieved 2008-08-16. 
  8. ^ Suzy Bausch; Leilani Han (2006). "Successful Sites Drive High Visitor Retention Rates". Nielsen ratings. Retrieved 2008-02-12. 
  9. ^ "Snapshot of". Retrieved 2008-11-08. 
  10. ^ David G. Thomson (2006). Blueprint to a Billion. Wiley-Interscience. pp. 155. ISBN 9780471779186. 
  11. ^ Jerry and David's Guide to the World Wide Web becomes "Yahoo!"
  12. ^ Definition of "Yahoo!"
  13. ^ "The History of Yahoo! - How It All Started...". Yahoo. Retrieved 2008-02-22. 
  14. ^ "WHOIS information for:". Retrieved 2008-11-08. 
  15. ^ David Rapp (2006). "Inventing Yahoo!". American Heritage (magazine). Retrieved 2008-02-22. 
  16. ^ Eric Schmidt. "The Time 100 - Michael Moritz". Time (magazine).,28804,1595326_1615737_1616199,00.html. Retrieved 2008-11-08. 
  17. ^ "Yahoo Company Timeline". Archived from the original on 2008-02-13. Retrieved 2008-08-18. 
  18. ^ "Stay In Touch With Yahoo! Pager". Yahoo. Retrieved 2008-12-08. 
  19. ^ "YHOO: Historical Prices for YAHOO INC - Yahoo! Finance". Yahoo! Finance. Retrieved 2008-11-02. 
  20. ^ William Auckerman (2000). "Yahoo Japan Stock Breaks 100 Million Yen Barrier". Jupitermedia. Retrieved 2008-02-22. 
  21. ^ Seymour Bosworth; M. E. Kabay (2002). Computer Security Handbook. John Wiley & Sons. pp. 63. ISBN 978-0471269755. 
  22. ^ Saul Hansell; Laura M. Holson (2000). "The Markets: Market Place; Is the Online Auction King Ebay Going Once? Twice? Not Likely". New York Times. Retrieved 2009-01-05. 
  23. ^ "Yahoo, eBay form Web advertising alliance". Associated Press. 2006. Retrieved 2008-02-24. 
  24. ^ "GoogleAlert #2: Yahoo! Selects Google as its Default Search Engine Provider". Retrieved 2008-02-25. 
  25. ^ "Internet Leaders SBC and Yahoo! Launch National Co-Branded Dial Service". Retrieved 2008-02-25. 
  26. ^ "Internet alliance BT and Yahoo!". Retrieved 2008-02-25. 
  27. ^ "Verizon and Yahoo! Launch Integrated DSL Service Combining Broadband Speed with Premium Content". Retrieved 2008-02-06. 
  28. ^ "Konfabulator 2.1: Ajax additions". Retrieved 2008-02-25. 
  29. ^ "Yahoo acquires Oddpost to bolster e-mail". Retrieved 2008-02-25. 
  30. ^ "Yahoo actually does acquire Flickr". Retrieved 2008-02-25. 
  31. ^ "SiliconRepublic: Yahoo releases new email service". Retrieved 2008-02-25. 
  32. ^ "Yahoo to lay off 1,000". San Francisco Chronicle. Retrieved 2008-07-24. 
  33. ^ AP (2008-11-18). ""Yahoo's Yang decides he's no longer the right CEO"". Associated Press. Retrieved 2008-11-18. 
  34. ^ Yahoo pink slips issued, recruiters circling above | Digital Media - CNET News
  35. ^ Yahoo! Annual Income Statement
  36. ^ Yahoo! Annual Balance Sheet
  37. ^ Mary Crane (May 3, 2006). "Microsoft, Yahoo In Possible Partnership Talks". Forbes. Retrieved 2008-02-01. 
  38. ^ "Microsoft and Yahoo end on-again off-again talks to combine forces". Associated Press. May 4, 2007. Retrieved 2008-02-01. 
  39. ^ "Microsoft wants to purchase Yahoo". 2008-02-01. Retrieved 2008-02-25. 
  40. ^ "Microsoft Offers to Buy Yahoo for $44.6 Billion". Bloomberg. February 1, 2008. Retrieved 2008-02-01. 
  41. ^ Jason, Mick (2008-02-06). "Microsoft May Borrow For Yahoo Deal; Yahoo Opts for Google Alliance". DailyTech. Retrieved 2008-02-06. 
  42. ^ Kafka, Peter (2008-02-12). "Yahoo-News Corp Still Talking, Deal Still Possible". AlleyInsider. Retrieved 2008-03-18. 
  43. ^ "Yahoo! Board of Directors Says Microsoft's Proposal Substantially Undervalues Yahoo!". Business Wire. February 1, 2008. Retrieved 2008-02-11. 
  44. ^ "Yahoo sued for spurning Microsoft" (in en). Retrieved 2008-02-23. 
  45. ^ "Microsoft's moves 'threaten net'" (in en). BBC News. 2008-03-17. Retrieved 2008-03-18. 
  46. ^ "Microsoft CEO sets deadline to Yahoo for deal". Reuters. Retrieved 2008-04-10. 
  47. ^ "Microsoft sets deadline for Yahoo bid". MSNBC. Retrieved 2008-04-10. 
  48. ^ a b "Microsoft-Yahoo fight reaches the turning point". MSNBC. Retrieved 2008-04-10. 
  49. ^ "Yahoo brings two titans to the table".,25197,23519656-643,00.html. Retrieved 2008-04-10. 
  50. ^ "Microsoft Withdraws Proposal to Acquire Yahoo!". Microsoft. Retrieved 2008-05-03. 
  51. ^ "Microsoft's Failed Yahoo Bid Risks Online Growth". New York Times. Retrieved 2008-05-06. 
  52. ^ "A Yahoo Shareholder on What Might Have Been". New York Times. Retrieved 2008-05-31. 
  53. ^ "Pressure's now on Yahoo CEO". San Francisco Chronicle. Retrieved 2008-05-31. 
  54. ^ "Yahoo Falls After Microsoft Yanks Takeover Bid". SmartMoney. Retrieved 2008-05-06. 
  55. ^ "Yahoo Ends Talks With Microsoft, Signs Search-Ad Deal with Google". Wall Street Journal. Retrieved 2008-06-12. 
  56. ^ Helft, Miguel (2008-06-20). ""At Yahoo, the Exodus Continues:". NY Times. Retrieved 2008-06-20. 
  57. ^ Liedtke, Michael (2008-07-07). ""Microsoft wants to negotiate with new Yahoo board"". Associated Press. Retrieved 2008-07-07. 
  58. ^ NASDAQ (2008-11-20). ""YHOO stock quote - Yahoo! Inc. stock price -"". NASDAQ. Retrieved 2008-11-20. 
  59. ^ John Waples (2008-11-30). ""Microsoft in $20bn Yahoo deal:". London: Times Online. Retrieved 2008-11-30. 
  60. ^
  61. ^ Job cuts help Yahoo profits surge
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  63. ^ Liedtke, Michael (December 11, 2007). " will purge search info in hours". Journal Gazette (Fort Wayne Newspapers). Retrieved 2008-08-18. 
  64. ^ "Yahoo Tops Google In Mail, News, Finance". Retrieved 2008-02-17. 
  65. ^ "Yahoo! Mail goes to infinity and beyond". Retrieved 2008-02-21. 
  66. ^ "The Evolution of Yahoo! 360". Retrieved 2008-02-22. 
  67. ^ "Yahoo Gets Ahead of Google in the Mobile Search Market". 2008-02-21. 
  68. ^ "Novarra to transcode for Yahoo's oneSearch". Retrieved 2008-02-06. 
  69. ^ "Yahoo to close North American auction site". Retrieved 2008-10-28. 
  70. ^ "Company Overview". Retrieved 2008-02-21. 
  71. ^ "New Panama Ranking System For Yahoo Ads Launches Today". Retrieved 2008-02-21. 
  72. ^ "Yahoo! gives APT an upgrade". bizreport. Retrieved 2010-02-07. 
  73. ^ "Yahoo! Previews Powerful New Online Advertising Management Platform". Yahoo!. Retrieved 2008-05-31. 
  74. ^ "Yahoo! Launches Transformative Digital Ad Platform". Yahoo!. 
  75. ^ Yahoo Boss Is So Open, It Runs on Google's App Engine -
  76. ^ Yahoo! Expands Its Open Strategy With BOSS
  77. ^ "A Long-Delayed Ad System Has Yahoo Crossing Its Fingers". Retrieved 2008-02-21. 
  78. ^ Story, Louise and comScore (March 10, 2008). "They Know More Than You Think" (JPEG).  in Story, Louise (March 10, 2008). "To Aim Ads, Web Is Keeping Closer Eye on You". The New York Times (The New York Times Company). Retrieved 2008-03-09. 
  79. ^ Warner, Bernhard, "Yahoo Has Tough Day in French Court, 2000/11/08
  80. ^ "Yahoo! Introduces Paid-Inclusion Program". Retrieved 2008-02-22. 
  81. ^ "Paid Inclusion Losing Charm?". Retrieved 2008-02-22. 
  82. ^ "Yahoo's Pop-Up Connection". Retrieved 2008-02-22. 
  83. ^ "Yahoo's Adware Counterattack". Retrieved 2008-02-06. 
  84. ^ Milbank, Dana (2007-11-08). "Yahoo in the dock". The Washington Post. The Standard. Retrieved 2008-02-23. 
  85. ^ Gunther, Marc. Tech execs get grilled over mainland China business: Yahoo, Google, Microsoft and Cisco, facing attack in Congress, say they're doing more good than harm in China." CNN. February 16, 2006.
  86. ^ "China: Internet Companies Aid Censorship". Retrieved 2007-02-06. 
  87. ^ "Jailed Chinese Journalist Wins WAN Golden Pen of Freedom". Retrieved 2008-02-23. 
  88. ^ "Yahoo's Statement before the U.S. Congress". Retrieved 2008-02-25. 
  89. ^ "British, Irish Journalists Urge Yahoo Boycott Over Chinese Cases".,2933,198403,00.html. Retrieved 2008-02-25. 
  90. ^ "Letter Casts Doubt On Yahoo China Testimony". Retrieved 2008-02-25. 
  91. ^ "Police Document Sheds Additional Light on Shi Tao Case". Retrieved 2008-02-25. 
  92. ^ "Beijing State Security Bureau Notice of Evidence Collection". Retrieved 2008-02-25. 
  93. ^ "Rights Group Says Yahoo May Have Lied to Congress". Voice of America. Retrieved 2008-02-25. 
  94. ^ "Chinese couple sue Yahoo in US over torture case". The Independent. 2007-04-20. 
  95. ^ Egelko, Bob (2007-04-19). "Suit by wife of Chinese activist". SF Gate. 
  96. ^ a b c "Advocates Sue Yahoo In Chinese Torture Case". The Washington Post. 2007-04-20. 
  97. ^ "Yahoo plea over China rights case". 2007-08-28. Retrieved 2008-02-25. 
  98. ^ "US rebukes Yahoo over China case". 2007-11-06. Retrieved 2008-02-25. 
  99. ^ "Yahoo closes chat rooms over child sex concerns". Retrieved 2008-02-06. 
  100. ^ "To Yahoo! News readers:". Retrieved 2008-02-25. 
  101. ^ Metz, Cade, "Byrne's naked shorting crusade outs Yahoo! security vuln", The Register, Sep 8, 2009.
  102. ^ "Yahoo! image search exposes school to porn". Retrieved 2008-02-25. 
  103. ^ "Sharks Circle China's". Retrieved 2008-02-25. 
  104. ^ "Moving a Mountain - Eco-Groups Pressure Yahoo! To Divest from Global Shark Finning". Retrieved 2008-02-25. 
  105. ^ "Disney Hong Kong insists on shark's fin-soup meals". Retrieved 2008-02-25. 
  106. ^ "The Standard: Disney ducks shark attacks". Retrieved 2008-02-25. 
  107. ^ "archiveteam". 
  108. ^ "GeoCities Closing". 
  109. ^ Saving a Historical Record of GeoCities
  110. ^ "GeoCities' time has expired, Yahoo! closing the site today".\. 
  111. ^
  112. ^;txt
  113. ^
  114. ^
  115. ^
  116. ^ "Data source". OpesC. Retrieved 2008-03-16. 
  117. ^ "Darren Petterson promises an important increase in Yahoo!, in Romania" (in Romanian). 2008-05-30. Retrieved 2010-13-02. 
  118. ^ "Darren Patterson, Yahoo!: is scheduled to launch by the end of Q3" (in Romanian). Ziarul Financiar. 2008-05-15. Retrieved 2010-13-02. 
  119. ^ "Fanache, the "only mohican" of Yahoo! in Romania: If there were no crisis, by now we will have had Yahoo! Mail and Messegenr in Romanian" (in Romanian). Daily Business. 2009-04-13. Retrieved 2010-13-02. 
  120. ^ "Yahoo! Romania will launch in June 2010" (in Romanian). 2010-11-02. Retrieved 2010-13-02. 
  121. ^ "Mediacafe: " won't revolutionise the market, and neither will it gross three times more money"". 2010-12-02. Retrieved 2010-13-02. 
  122. ^ "Yahoo Logo Design", Logo Design History
  123. ^ Yahoo Press Room

External links

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