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Count Chocula
A box of Count Chocula breakfast cereal
A box of Count Chocula breakfast cereal
chocolate-flavored corn
cereal bits and marshmallows
Mascot: Cartoon vampire;
The name is a pun
on the vampire
Count Dracula
Voiced by Larry Kenney impersonating Bela Lugosi
Introduced: 1971
Availability: Still in production
Tagline: I want to eat your cereal!
Notes: [1]
Franken Berry
A box of Frankenberry breakfast cereal
A box of Frankenberry breakfast cereal
strawberry-flavored corn
cereal bits and marshmallows
Mascot: Cartoon variant of Frankenstein's monster
Voiced by Bob McFadden impersonating Boris Karloff
Introduced: 1971
Availability: Still in production
Notes: [2]
Franken Berry display at Comic-Con International in San Diego, California (2007)
Franken Berry display
at Comic-Con International
in San Diego, California (2007)
Boo Berry
Boo Berry box, 1984
Boo Berry box, 1984
blueberry-flavored corn
cereal bits and marshmallows
Mascot: Blue cartoon ghost
Voiced by Paul Frees impersonating Peter Lorre
Introduced: 1973
Availability: Still in production
Bowl of Boo Berry
Bowl of Boo Berry
Fruit Brute
A box of Fruit Brute
A box of Fruit Brute
Frosted fruit-flavored cereal
with lime flavored marshmallows
Mascot: Cartoon Werewolf
Introduced: 1974/75
Availability: Discontinued (1983)
Notes: [3]
Fruity Yummy Mummy
Fruity Yummy Mummy box
Fruity Yummy Mummy box
Frosted fruit-flavored cereal
with vanilla-flavored
Mascot: Cartoon Mummy
Introduced: 1987
Availability: Discontinued (1993)
Tagline: Fruity Yummy Mummy
makes your tummy
feel yummy!
Heh, heh, heh!
Notes Sold in some
countries as Fruity
Yummy Mummy

General Mills monster-themed breakfast cereals is a series of five current and formerly distributed breakfast cereal brands for the North American market during the later half of the 20th century. The series includes the currently produced Count Chocula, Franken Berry, and Boo Berry, and the currently discontinued Fruit Brute and Fruity Yummy Mummy.



In 1971, the first two cereals in the line were introduced, the still-available Count Chocula and (strawberry flavored) Franken Berry. Boo Berry was released two years later, in 1973, and Fruit Brute appeared a year after that, in 1974. Fruit Brute was discontinued by 1983 and replaced in 1987 by Fruity Yummy Mummy, which also had a short life and was discontinued in 1993[citation needed]. Boo Berry and Franken Berry are sometimes mistakenly thought to be discontinued as well. In reality, their distribution is just much lower and more sporadic than that of the flagship cereal Count Chocula. The best time of the year to find Boo Berry and Franken Berry is around Halloween[citation needed].

Target and Wal-Mart are among the stores that have been known to carry these more scarce cereals during October in time for Halloween. They can be found year-round in the Midwest at Wal-Mart Supercenters and on, and in the Southeast in many stores. In addition, they have been spotted year-round in some Wal-Mart Supercenters in the East[citation needed].

Somewhat unusual for retired advertising characters, Fruity Yummy Mummy and Fruit Brute continue to be seen on the occasional piece of official merchandise: in recent years, both a resin model kit, and a bobblehead doll have been sold in their images[citation needed].

The commercials for the cereals were memorable as it was usually a battle of the monsters when they would tout their own cereals, but would jump in sheer fright when anything interrupted their attempted one-upmanship of one another.

Health concerns

Franken Berry was very popular when first introduced possibly because the initial batches of the cereal used a dye that didn't break down in the body, causing many children's feces to be bright pink, a symptom sometimes referred to as "Frankenberry Stool."[4]

Appearances in popular media


  • On the TV series Futurama, Count Chocula has been promoted to Archduke Chocula.
  • The Simpsons episode "Sweets and Sour Marge" features a parody named "Count Fudgeula". In "Treehouse of Horror IV", the credits list Matt “Count Chocula” Groening. In the episode, "The Old Man and the Lisa", when Mr. Burns shops for cereal, he sees Krusty with a box of Krusty-O’s and asks, “Can you tell me where they put the Burns-O’s?” When Krusty replies, “They don't put nobodies on cereal boxes!” Burns notices a Count Chocula cereal box and says, “Hmm. I suppose this one looks a bit like me.”
  • An episode of Invader Zim contains a parody character named Count Cocofang, a mascot for Coco Splodies cereal.
  • In The Office, on the episode "Health Care", someone lists "Count Choculitis" as an illness when Dwight forces the staff to disclose their diseases in order to reduce health benefit costs. Dwight asks "Did you write that because you know I love 'Count Chocula'?"
  • In the Robot Chicken episode "The Deep End," all three primary monsters were featured as judges in an American Idol spoof called Zombie Idol. Count Chocula (voiced by Seth MacFarlane) substituted for the role of Simon Cowell, Boo Berry (voiced by Dan Milano) for Paula Abdul, and Franken Berry (voiced by Seth Green) for Randy Jackson. In "We Are a Humble Factory," Frankenberry, Booberry, and Count Chocula were angrily mentioned by Fruit Brute (voiced by Triple H), Fruity Yummy Mummy (voiced by Seth Green), and the Creature From The Black Lagoon (voiced by Breckin Meyer). Angered at being upstaged, the Creature from by the Black Lagoon creates his own cereal called "Creature With The Black Macaroons" (since it rhymes with lagoon) which ends up unsuccessful even with attempts with commercials and free samples. When the cereals are dumped into his lagoon, the Creature quotes "I should've gone with legumes." In "Ramblings of Maurice", an ad executive idea for a "viral video" cereal commercial results in a Count Chocula-parody called Cocoa Vampire (voiced by Tay Zonday) singing a Chocolate Rain parody called "Chocolate Grain". The success of the ad results in the executive coming up with another video featuring a Franken Berry-parody called Fruit Monster in a parody of the 2 Girls 1 Cup video.
  • A cut-away in the Family Guy episode "Wasted Talent" shows Cap'n Crunch wanting The Godfather to assassinate Chocula because "that son of a bitch has been spreading lies! My cereal does not cut the roof of your mouth! With all respect." [5]
  • In the 21 Jump Street episode "Old Haunts in the New Age", Doug Penhall (Peter DeLuise) dresses up as Count Chocula for Halloween.
  • In the HBO Original Series The Sopranos, mobster Johnny Sack is jokingly referred to as Count Chocula.
  • In the Psych episode "American Duos", Emilina Saffron refers to Detective Carlton Lassiter as Count Chocula due to the detective's likeness to the mascot.
  • In the "Imaginationland Episode I" of South Park, Count Chocula appears among the imaginary characters in the titular land.
  • Franken Berry has appeared in Comedy Central's South Park and the Drawn Together episode Breakfast Food Killer, Fox's Family Guy, and The Simpsons, Cartoon Network's Robot Chicken episode The Deep End, Dead Like Me (as Frankenfruity). He is also mentioned as looking like a Russian who conned Randy in My Name Is Earl.
  • In the Metalocalypse episode "Dethdad", when the band visits Norway, Murderface points out a child who looks like Boo Berry.
  • During Super Bowl XXXIX (2005), Count Chocula was seen in a MasterCard commercial alongside many other famous icons, like The Pillsbury Doughboy, the Morton Salt Girl, and The Jolly Green Giant . Franken Berry is mentioned by an unknown voice.
  • In episode 19 of Fringe, Walter asks for Franken Berry but none can be found.
  • During breakfast on Two and a Half Men, Jake complains about being served fruit for breakfast. Evelyn asks if they ever have fruit for breakfast. Jake responds "We have Frankenberry".
  • In 2009, NASCAR driver Clint Bowyer drove a car featuring Count Chocula, Boo Berry, and Franken Berry during the NASCAR Banking 500 Only from Bank of America.
  • During an episode of Roseanne, Roseanne tells Darlene that she buys generic cereal and only uses a name brand box. Darlene replies "I've been eating generic Frankenberries?"


Other media

  • In Thomas Pynchon's novel, Vineland, the story begins with a note left next to an empty Count Chocula box. After reading the note, the protagonist simulates the taste of the cereal with Froot Loops and some Nesquik.
  • In 1999, the satirical newspaper The Onion ran a front-page story about Count Chocula; Franken Berry is also referenced in the article, though not named.[6]
  • The Halloween edition of the comedy website Something Awful's "Tub Bites series" features "Chocolate Dracula" and "Strawberrystein."
  • In the webcomic Something Positive, the protagonist Davan McIntire uses a large supply of the monster cereals to create experimental desserts. The arc starts on 9/25/2005 and runs through 9/30/2005 with one interruption.
  • In an Esquire Magazine book, one of the 'rules' states that "there is no historical basis for Count Chocula".


External links

Count Chocular and Boo Berry are also regularly sold at Market Basket Super Markets.

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