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Zeo, Inc.
Type Private
Founded December 2003
Headquarters Boston, Massachusetts, USA
Key people David P. Dickinson, CEO
Eric Shashoua, VP Global Business Development
Jason Donahue, VP Global Product Director
Ben Rubin, CTO, VP Development
John Shambroom, VP Research, Engineering and Operations

Zeo, Inc., formerly Axon Labs[1], is a private company founded by Brown University students. Established in December 2003 and headquartered in Boston, MA, it has created an alarm clock that monitors sleep states (e.g., REM) and attempts to wake people up in the best stage of sleep.[2] The state of sleep is detected by a headband. A bedside base unit awakens the sleeper during the last light sleep phase before the desired waking time[3]. The company has also developed and marketed a personal sleep coaching service which allows users to measure and analyze their sleep patterns.[4]

The founders and Board Members include, Ben Rubin, Eric Shashoua, Jason Donahue, Terri Alpert from Stony Creek Brands, David Barone from Sleep Labs, Inc. and Jeff Stibel from[5]

Companies that sell similar products include the aXbo alarm clock and the Sleeptracker wristwatch.


  1. ^ "Axon Labs Becomes Zeo Inc. and Announces $8.3 Million in Series C Venture Financing". Forbes.  
  2. ^ "A gentler way to start the day". Boston Globe.  
  3. ^ "The clock that wakes you when you are ready". New Scientist.  
  4. ^ Beck, Melinda (9 June 2009). "When Sleep Leaves You Tired". The Wall Street Journal. Retrieved 2009-07-08.  
  5. ^ "Let a mentor guide you on the path to success while sidestepping the potholes.". Entrepreneur.  

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