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The Zojirushi Corporation (象印マホービン株式会社 Zōjirushi Mahōbin Kabushikigaisha ?) is a Japanese multinational manufacturer and marketer of high-quality vacuum flasks and consumer electronics including electric water boilers, refrigerators and rice cookers. It has a branch in South Korea and subsidiary companies in China, Taiwan, Hong Kong, and the United States. Zojirushi is listed on Osaka Securities Exchange but not on the Tokyo Stock Exchange.


The company was founded in 1918 as the Ichikawa Brothers Trading Company in Osaka and in 1948 was changed to Kyowa Manufacturing Co., Ltd. In 1961, its name was changed again to the Zojirushi Corporation and its corporate logo, including an elephant (Zōjirushi means "elephant mark") was adopted.


Zojirushi 3-liter electric water boiler

As of 2006, Zojirushi produces and markets rice cookers, bread makers, coffeemakers, electric water boilers, vacuum flasks (thermoses), electric grills, electric skillets, insulated jugs, insulated lunch boxes, and air purifiers.

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